Discover Aigle's history, product lines, and global presence as a leading outdoor brand.
Extract
[...] For example, you can open offline retail outlets abroad, or develop franchises, or even sell the right to develop a totally different clothes range that will be sold with the Aigle logotype. One more time, Aigle will choose regarding its resources of time, and investment capacity ? B. Internal analysis a. Customers and market - Outdoor market, products and consumer: a revolution It's a quiet revolution. The outdoor branch is beginning to recognize a promising alternative to the classic onion technique in softshells. [...]
[...] Aigle is very successful particularly in Asia and in France. All over the world employees work for Aigle including the manufactory of boots, the stores and the headquarters. C. Aigle's values a. Developing the product while sticking to values Aigle has always laid claim to the "science of the right product". All Aigle products aim to protect people outdoors. They comply with simple rules of quality, functionality, gimmick-free elegance. Since 150 years, the most famous rubber boots world-wide are still handmade in France (in Chatellerault), in the traditional way. [...]
[...] Does it have the support of its shareholders and banks? Therefore, we need to take a look at the company's income distribution and debt: Year Share price (at end of year) Dividend paid (tax coupon included) Debt 2002 32.5 + 12% 1.26 +40.00% 38.42 -27.44% 2001 29.02 N/A 0.90 +11.11% 52.95 N/A 2000 N/A N/A 0.81 N/A N/A N/A If the company needed to invest in this new technological infrastructure, at the look at the figures in the previous chart, we can assume the company could get support from its shareholders (price up 12% in 2002, dividends up 40% in 2002) and from its banks (current debt down 27.44% in 2002). [...]
[...] This website will be available in all languages of the countries where we are already present offline. C. New website description : Given our recommendations, it did not seem useful for us to propose a whole make-over of the Aigle website. Yet we have been thinking about making a few adjustments in accordance with a possible future evolution to a commercial website. The present site can be visited at this address: www.aigle.com. The present website is somewhat trendy with the new Aigle promotion campaign theme: the Mongolians. It is not very interactive though, hence our changes. [...]
[...] On this particular matter, The standard EC is among the most severe ones in the world, and therefore shouldn't cause Aigle products any wrongs. d. Technological factors In an electronic commerce business, this aspect is fundamental. There are two points we have to focus on: The first point is the necessity to have a basic understanding of technologies that operate within the core market system. Indeed, Aigle made its reputation by developing rubber. Thanks to a patent, it was able to acquire a level of quality that gives him a competitive advantage. It is certain that in a near future, things could change. [...]
