Abstract
Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children.
The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made directly at the warehouse through terminals where the choice is more restricted. The Chronodrive concept was originally thought of by two men, Ludovic DUPREZ and Martin TOULEMONDE. Although it was thought of in the year 2000 this concept only saw its first shop opening in 2004 in Marcq en Baroeul, a suburban city near Lille, Nord Pas de Calais. Like most new concepts, the beginning was hard (about 100 orders by day). In fact, despite it being a revolutionary concept, consumers were at first hesitant about going to Chronodrive. This reluctance can be explained by the lack of communication from Chronodrive, using only word of mouth and also the fact that they were not seeing what they were buying.
