E-Commerce presentation - design of a Web site: supercook.fr
Case study - 2 pages - Digital & e-marketing
This document outlines the image of our company, Supercook. We wanted the name of our company and the logo to be adapted to the image we wanted to project. Through our logo and company's name, we want people to understand that our service is fast and efficient. As part of the selection...
E-Business : Sephora.com
Case study - 14 pages - Digital & e-marketing
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Warner music group
Case study - 7 pages - Digital & e-marketing
Warner Music Group is a company which operates at the international level and which is structured in three Strategic Business Units: Recording, Licensing and Publishing; it is a leading company in national and international repertoire. E-business, for almost all the companies, is a very good way...
Website trust scale analysis
Case study - 86 pages - Digital & e-marketing
Following the boom of new information technologies and widespread use of the Internet in the beginning of the 21st century, a new way to commerce and exchange is born: the E-commerce. E-commerce is defined as: "the sale or the purchase of goods or services, by a company, an administration or any...
Apple iPod Shuffle: le test ES (Electronic Shopping) de Kare-Silver
Case study - 14 pages - Digital & e-marketing
Electronic Shopping test from Kare-Silver, evaluates the suitability of a product for online retailing. Dennis commented that software, books, are the most popular products bought online. This test is going to be used along three main measurement areas, product characteristics, familiarity and...
E-Business Systems (Reebok)
Case study - 10 pages - Digital & e-marketing
As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers...
E-Business - vente-privee.com
Case study - 12 pages - Digital & e-marketing
It is now 8.38 am exactly. We are currently 92,773 people connected and the shirt I wanted is still available, but only in XS or XXL sizes. Welcome to my home, this Thursday, 3rd January 2008 during the 2 days Calvin Klevin sales, organized on the Vente-privée.fr website. In France, this very...
Tourism in Europe: the emergence of ICT and e-business
Case study - 16 pages - Digital & e-marketing
This project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in Europe, throughout the actors, the major destinations, and the key figures. This report then underlines the significant changes the European tourism industry in...
E-Commerce : Skype
Case study - 10 pages - Digital & e-marketing
Skype is a Peer to Peer Voice-Over-Internet-Protocol (VoIP) company. As of January, it had 75 millions subscribers who could speak to each other for free over their internet connections, using a microphone and headset or computers speakers. Skype was originally developed by the creators of Kazaa,...
eBay : Company profile and strategy
Case study - 6 pages - Digital & e-marketing
With the advent of the new technologies, the distribution network has been completely reframed. The introduction of the Internet has revolutionized the consumer behavior. Indeed, electronic commerce has flourished over the last 5 years and the companies cannot afford to ignore such a development....
Interflora's e - commerce
Case study - 30 pages - Digital & e-marketing
?Interflora' is the largest flower delivery company that is well established throughout the world. It consists of a well knit network of flower shops that cater to the orders placed by people in different parts of the world by constantly interacting and coordinating their work to ensure...
Internet Marketing Strategy Expedia.com and its main competitor Travelocity
Case study - 15 pages - Digital & e-marketing
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
