Abstract
This project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in Europe, throughout the actors, the major destinations, and the key figures. This report then underlines the significant changes the European tourism industry in the last several years. Internet and ICTs has become the favorite channels of distribution. Currently, the traditional travel agencies are the main areas of concern. Their lack of adaptability and reactivity is a real problem. Incapable to adapt to Internet, they are loosing more and more customers while big tourism groups get rich. Tourism does not break away from globalization. In Europe, its importance attracts a lot of competitors, especially Americans. In a society which is continuously evolving, the tourism industry seems to benefit from the opportunities. The leisure society and the decreased work-time are the main examples of positive evolution for tourism companies. The future of Tourism is a cause for worry, as, after having wholly revolutionized the tourism industry, e-tourism could destroy it!
