Abstract
Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award 2004).
Contrary to the other companies which make this kind of custom e-business, Spreadshirt.net is the first one which uses the concept of community. People cans make their own items but they can also sell it. There are about 200000 users / buyers / sellers on Spreadshirt.net (persons, companies, associations).
Case 2 - Actually, the Music's market is in a deep crisis. Sells are overwhelmingly low, the cd's format is totally has-been and nobody seems to find concrete solutions. They didn't think about their business when Internet began to develop and today, the big majors seems old and not enough creative for solving their problems. But around the main actors, there are actually several dynamic and courageous entrepreneurs who try to find new approaches for earning money in the music business.
Bigadj.com is one of the new company which tries to make new profitable business on this market. It is certainly not for sure the answer to the problems of the industry. It is simply a young and small company which tries to invest a new niche : the music renting for events of "the man in the street".
Case 3 - Emusic.com is an original service of online music retailer specialized in the independent artists. It is the world's biggest retailer in term of sell of independent musics (they have sold more than 300,000,000 tracks and 400,000 subscribers). They didn't develop their business as their competitors such as i-tunes or amazon and focused on a side of the music market for their catalogue : the "no commercial" songs and independent artists.
It is not smaller than the library or the choice of i-tunes (10 millions of files that the consumers can buy compare to Emusic.com, only 6 millions) but it is focused only on the music (no movies, tv shows or whatever). If I-tunes or Fnac are considered such as supermarkets without souls, Emusic.com worked a lot, on the perception of the consumers about the website and its image.
