Abstract
Our previous paper had concentrated its analysis on H&M with the implementation and subsequent consequences of the square model. We thereafter discovered that this company has created a solid foundation for a success story and this in turn provides a very green picture to the business world especially the H&M sectors. In this upcoming paper, we will be delving into more details by trying to investigate why, how and through what means has this company managed to build such a strong brand image. We will also provide an analysis of H&M using the triangle model. The aim is that this triangle model, will uncover all the hidden stories with respect to the success of H&M.
