Courrèges, luxury fashion, marketing strategy, Haute Couture, ready-to-wear, fashion trends, competitive analysis, brand identity, storytelling, digital marketing
This document provides an in-depth analysis of Courrèges' marketing strategy, including its marketing mix, competitive analysis, and market trends.
[...] (no date) Fashion through history: costumes, symbols, communication, Google Books. Cambridge Scholar editing. Pogoda, D. (2016) 'Space Age couturier André Courrèges dies at WWD January. https://wwd.com/feature/space-age-couturier-andre-courreges-dies-at-10307112/. Troy, N.J. (2023) 'Couture Culture?: avant et (vingt ans) après,' Perspective pp. 243-254. https://doi.org/10.4000/perspective.30173. Other sources: Moving to digital to attract new customers (no date). https://www.emakina.com/fr-fr/realisations/clients/courreges/cas-courreges. Stratégies (2022) Courrèges poised for takeoff. [...]
[...] A Courrèges customer is an informed customer, a customer seeking to dress in a relatively niche way, and to break the codes. « I was getting bogged down in traditional elegance, Courrèges got me out of it. Are often associated with this profile of fashion journalists, artists, or creatives. II- The challenge of competition and a constantly changing environment Internal and External Environment Analysis PESTEL This analysis allows us to conclude that although politically, France is an uncertain country to manage a society, it still shows an economy that is rather favorable to innovation, and a social environment inclined to be interested in the universe of fashion. [...]
[...] https://www.strategies.fr/actualites/marques/1027997W/courreges-paree-au-decollage.html. Abbas, T. (2025) Spring 2025 Trends Vogue Editors can't wait to shop,' Vogue January. https://www.vogue.com/article/editor-picks-spring-summer-2025-trends. Eggenberger, M. (2025) The Spring/Summer 2025 fashion trends that actually matter now. https://www.whowhatwear.com/fashion/trends/spring-summer-2025-fashion-trends. [...]
[...] However, the brand must still be careful not to rely too much on its achievements, and to continue to be turned towards the future, in order to always keep a loyal customer base. Bibliography: Bourdieu, P. (2020) 'Haute couture and haute culture,' in Fashion Theory, pp. 46-52. https://doi.org/10.4324/9781315099620-6. Castarède, J. (2011) History of Luxury in France: From the Origins to the Present Day. Editions Eyrolles, Google Books. Editions Eyrolles. Chang, Y.-W. (Eva) (2022) 'Space Exploration Inspiration for fashion styling and design in six decades since 1960: a review,' Acta Astronomica, Volume 198, pp. [...]
[...] First 'Poiret, Lanvin, Madame Vionet and Coco Chanel and, in the second part, for example, Christian Dior and Yves Saint-Laurent, Pierre Cardin [ . will mark with their stamp this French style and this luxury of the time so distinctive. The 1960s will show a clear break both in fashion and in society as a whole. Between the demand for freedom from women, the emergence of pop culture, and of course the conquest of space. "Since 1960s, the space race has had significant influence on the culture, art design and fashion styling for more than 60 years (Chang, 2022). [...]
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