Abstract
This document will highlight the marketing plan for True jeans. The company launched an online store in 2006, where people could buy their jeans online. The specialty of the company is that it tries to find the right jeans for consumers among the various brands that they partner with. Thus, it gives a more personal feel to the customer when they choose their jeans.
All that the customer has to provide is his measurements to the company along with the specifications such as the style preferences and the fit, and they promise to find the right pair of jeans that fit him. The company launched its first store in New York City and has plans to expand to Buffalo, Rochester and many more cities.
Jeans are among the most sold clothing in the world. It is a style that does not date, lots of people are wearing jeans nowadays, and with all the different kind of styles that the brands are proposing, it is easier to find "the perfect jeans for ourselves".
The U.S. jeans industry is a $12 billion retail consumer market in 2006, just as it was in 1998. An estimated 450 million pairs of jeans are purchased every year on an average annual basis. Indeed, jeans are the most widely produced piece of apparel in the U.S.
