Abstract
H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues of SEK 53,695.0 million (approximately $7505.9 million) during the fiscal year ended November 2004, an increase of 11.3% over 2003. The increase was primarily attributed to higher volume sales as a result of reduced pricing. The operating profit of the company during fiscal 2004 was SEK 10,667.3 million (approximately $1491.2 million), an increase of 15.7% over fiscal 2003. The net profit was SEK7274.8 million (approximately $1016.9 million) during fiscal year 2004, an increase of 13.9% over 2003. H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M.
