Abstract
According to porter model, there are five main forces to analyze the structure of competition of a given industry. Despite some limitations, this model is of High relevance to identify the main forces of the competition in a given industry. Market growth: the dynamic of the market is relatively strong and stable, especially at the time of the case. However, the current economic crisis has affected the consumption of fashion clothes. Nevertheless, the market growth slows down, but can be considered as relatively stable, meaning less exposed to economic fluctuation and speculation. Fixed costs - To compete internationally in fast fashion garment industry, the costs of entry are high. The operational costs to develop and run the business are also high. However, the structure of these costs will depend of the type of organisation and the extent of scope integration both up and down stream.
