Zara et la globalisation

Abstract

Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places in the majority of the cities and employs more than 11, 000 employees. Its international presence is a testament to the idea that national borders are no impediment to sharing a single fashion culture.