Abstract
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in Shanghai wine market in 5 years. However, at first, we have to develop our French wine's image and a global brand not only for shanghai but also for Chinese market. At present, wine consumption represents 4 milligrams per year per person, and is very low compared to other alcohols. The world figure is 60 milligrams. China offers a lot of potential for wine sales. As the population's spending power continues to grow, long term trade opportunities are developing for imported wines. In the big urban centers, especially Beijing, Shanghai and Guangzhou, boasting the largest western food markets, most consumers are becoming more and more interested in wine because of the publicity about it health benefits rather than its actual taste. They generally take into account the price.
