Abstract
Kiel's company was founded in 1851 with the pharmacist John KIEHL'S. It is a brand of cosmetics and skin care. He installs his first botanical shop in New York, in East Village. A lot of those products became as famous as they are in the Smithsonian Institute of Washington (Museum of American History). Around more than a hundred Kiehl's products are there.
For 160 years, the values Kiehl's want to share are: science, quality and respect of the clients.
When Aaron Morse (the son of John KIEHL'S friend) takes over the company, he creates innovative products and develops the Kiehl's spirit.
