Abstract
This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take advantage of the more comprehensive description of potential crisis both at macro and micro level and the ways the defect product crisis scenario was dealt with to get the full benefits of the material present. L'Oreal is a worldwide leader in the cosmetics industry. It is a publicly traded company that operates through four divisions: professional products, consumer products, luxury products, and active cosmetics. Its main mission statement is "the effectiveness of our products is built on in-depth research that reflects our dedication to innovation, safety and the highest standards of reliability. By assessing potential threats at the macro level, marketers at L'Oreal have become increasingly alert of the possible danger of a crisis. The major ones are stated here, for a full review; please refer to the details in the report. There is still to this date increasingly links from top managers being supporters of very right-wing supporters and evolving L'Oreal in discriminatory practices. Also, the presence of harmful ingredients or product failure in cosmetics can lead to serious health consequences.
