Abstract
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was a very small independent production firm, it is today, one of the most important one on the US cinema market because of its acquisition by Walt Disney Pictures. Because of its story the firm is no more what it used to be, but it is also not the opposite. In fact, today, Miramax is a strange mix between the independent movie firm and a big major like New Line or even Universal. Miramax was created in 1979 by the brothers Harvey and Robert Weinstein in order to distribute independents films. The name of the company is the combination of the first names of the parents of the two brothers: Max and Mira. The firm is based in New York. It is the 8th American studio. On June 30th 1993 Disney bought Miramax for $75 million with the Weistein brothers who remained directors of it. Miramax Corp Films becomes a production company and the distributor of Walt Disney Company's Cinema. The success of this subsidiary company was very important thanks to the liberty of action left to the Weistein brothers.
