Internship Report - Film Society of Lincoln Center, New York
Internship report - 13 pages - Medias&communication marketing
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day season that...
Case study: France Telivisions
Case study - 13 pages - Medias&communication marketing
Because the French revenue court concluded in its public report of 1998 that France Télévisions did not manage either to keep its running costs under control, or to develop adapted structure plus investment operations to suit the group strategy, a law was set up on 1st, August 2000 to create a...
Miramax Company
Case study - 18 pages - Medias&communication marketing
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...
Briefing creative agencies
Course material - 4 pages - Medias&communication marketing
Firstly, it is important to note that there is little published material to help advertisers brief agencies as briefing media agencies are rather different, though much of the required information is common. Advertisers brief agencies to obtain creative solutions for communication problems. How...
E-business: CBS
Case study - 9 pages - Medias&communication marketing
Everyone has a favorite show on television, whether it is drama or a comedy. And in today's present age and time, one can claim that television is present in every household of the residents of developed countries (and this claim is becoming more and more true in developing countries). In a...
Product placement in movies and televison
Essay - 12 pages - Medias&communication marketing
Traditional advertising is now ineffective effective in reaching the consumer, who has the choice between a great deal of channels, and is exposed to the newest technologies like digital video recording devices such as TiVo, or watching and streaming movies on the internet. The viewer today is...
Global business and innovation: The case of Belgacom TV
Case study - 24 pages - Medias&communication marketing
In the general context of globalization, “innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of organizational innovation are typically...
What should advertisers do to make online advertising more engaging to consumers?
Essay - 6 pages - Medias&communication marketing
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
The journal Liberation and the young French readership
Case study - 20 pages - Medias&communication marketing
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
Benetton Group's advertising campaigns, an expression of our time
Case study - 17 pages - Medias&communication marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Commercial strategies and management policies of Lagardère
Case study - 32 pages - Medias&communication marketing
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
The impact of congruency and contrast on the effectiveness of happy ads
Essay - 16 pages - Medias&communication marketing
Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its competitors, so this is for a company a way to...
Dove advertising campaign
Case study - 18 pages - Medias&communication marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The creative...
Creativity in advertising agencies
Essay - 6 pages - Medias&communication marketing
Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely. Its...
To launch a free night-life magazine distributed in Los Angeles
Case study - 10 pages - Medias&communication marketing
The night life business is based on the organization of popular events. Thus, Nocturnal Co. is planning to set up a party every 2 months, which will enable direct marketing activities such as the following: -cross advertising campaigns via flyers, billboards, radio -gifts, sporting the...
Analysis of advertisements techniques
Case study - 4 pages - Medias&communication marketing
Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...
How do organic cosmetics currently communicate on their products? How may they improve the current communication? How the green marketing can improve this communication?
Case study - 45 pages - Medias&communication marketing
This is a research which will be conducted on Bio Cosmetic products and marketing of these products. To elaborate further, the objective of this research is to demonstrate that a company can sell better products (i.e. nature free organic cosmetics) with the help of good marketing concepts and the...
Culture and advertising
Essay - 10 pages - Medias&communication marketing
Let us begin by examining the classic ?chicken and egg' question: Do cultural values affect advertising or to reverse the idea, does advertising affect cultural values? The borders and the horizons are opening and getting wider with globalization which is not a recent phenomenon. Some...
What are the most efficient media and related strategies used by companies to target children?
Dissertation - 20 pages - Medias&communication marketing
This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this dissertation will be focused on a literature review in...
Comparing two advertisements for the brand "Got milk?"
Case study - 4 pages - Medias&communication marketing
First, this report discusses projected images by comparing and contrasting two different advertisements and the brand themselves. Second, it analyze the techniques employed by the marketer to project those images. And finally, it analyzes and assesses the positioning strategy of both the brands...
The male magazines: Market study
Market study - 23 pages - Medias&communication marketing
Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in 1997 in France? The story began in the UK in 1994...
How third world countries can develop themselves in a globalized market? - publié le 03/01/2007
Case study - 3 pages - Medias&communication marketing
The purpose of this assignment is to analyze two advertisements for brands within the same product category that project different images to the consumer. The information required to analyze the brands has been gathered from various sources such as books on consumer behavior, personal interest...
Actimel Advertising and Media's
Case study - 16 pages - Medias&communication marketing
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
Effective Advertising
Essay - 12 pages - Medias&communication marketing
Despite rapid changes in the global environment and competitive landscape, advertising remains as the main marketing communication tool. Advertising cannot be solely creative and original, what is more important is that it should successfully fulfill its functions and achieve the objectives...
Commercial and marketing success of ' Canal + ' .
Case study - 12 pages - Medias&communication marketing
Throughout this paper, I will try to describe how canal +, a television channel became a cult. The choice of this TV channel was immediate because of the attention I pay to it. It also appears to be particularly interesting on account of the story of the company, but is especially attractive...
The role of music in commercial television advertising
Course material - 26 pages - Medias&communication marketing
This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying solution to this problem, the position of the...
Advertising influence on impulsive buying
Course material - 22 pages - Medias&communication marketing
In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are...
By-products of the cinema and the caso of the Star Wars films
Essay - 24 pages - Medias&communication marketing
This dissertation deals with the subject matter concerning the by-products of the cinema. Thereafter the dissertation will progress to collect sufficient evidence that is required to efficiently market and broadcast a particular kind of product. This concept can be clearly explained by firstly...
Blockbuster Entertainment Corporation
Essay - 7 pages - Medias&communication marketing
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...
