Abstract
The night life business is based on the organization of popular events. Thus, Nocturnal Co. is planning to set up a party every 2 months, which will enable direct marketing activities such as the following:
-cross advertising campaigns via flyers, billboards, radio
-gifts, sporting the company's name and serving as a reminder of the website:
-flash lights and T-shirts etc.
The objective of the exercise is to achieve the status of being a night-life specialist, permitting the company to sell advertising spaces and sponsoring other businesses related to the same target. Leverages: Our positioning conveys a proactive effect between our editorial and our audience as well as within the members of the audience. This is useful as it helps generate interest toward our products. We provide useful tips in our pages, we publish pictures and interviews of clubbers, allow the creation of a profile or a blog, and provide a forum to discuss topics via chat, so our audience may remain in touch. We can easily show an on-line testimonial heading, displaying stories of our audience.
