Abstract
This is a research which will be conducted on Bio Cosmetic products and marketing of these products. To elaborate further, the objective of this research is to demonstrate that a company can sell better products (i.e. nature free organic cosmetics) with the help of good marketing concepts and the concept of retaining the ethical image of the company.Bio cosmetics are a fast growing industry. Their success has been acknowledged throughout the world especially in the last few decades. According to Rita STIENS, ?The supreme goal is to define a better level of quality' and that ?Environmental conservation is one of a vital concerns for the natural cosmetic.' Finally she concluded by saying, ?If in doubt, always pitch on the security.' In addition, it has been decided that a qualitative investigation was to be arranged with professionals of the organic cosmetic industry to investigate on the different sales techniques in the communication area. The research questions outlined for the proposed study are as follows:
? How do organic cosmetics target the consumer markets? What are the awareness schemes in terms of brand recognition and advertising modes being adopted by the company?
? How can the cosmetic industries improve their current communication streams?
? Is it possible for green marketing to play a part in improving this communication?
