Cultural mediation, podcasting, eventization, corporate social responsibility, social economy, community engagement, cultural development, podcast monetization
This document explores the role of cultural mediation in podcasting, eventization as a tool for mediatization, and corporate social responsibility in creating a sustainable economic model.
[...] The comparison of these ideas will thus show that it can be interesting for SSE structures to be interested in the 'podcast' universe to convey and promote their values and ensure their collective interest missions. Thus, the SSE and 'podcasting' share common values that we will list and comment on as follows: - Firstly, podcasting and SSE share common values in terms of democratization and accessibility. In fact, both aim to be accessible to the largest number. - Podcasts like SSE also seem to promote a vision of autonomy, particularly through the sharing of common resources. This autonomy and independence are also reflected in their management models. - Finally, both aim to federate communities. [...]
[...] In these types of financial models, it would therefore be essential to emphasize financial transparency in the production of content in order to strengthen the confidence of donors. In fact, these funds collected are to support actions of general interest. Financial transparency would allow donors to understand how their money is used and to ensure that the funds are used in accordance with the announced objectives. This financial transparency would therefore contribute to strengthening the confidence of donors in the structures of the ESS and also to encourage their long-term commitment. E. [...]
[...] Cultural mediation is studied in this dissertation as a potential lever for the cultural development of the podcast and community loyalty, while eventization is considered as a potential monetization tool and differentiation in a highly competitive environment. Finally, the last part of the dissertation explores how these strategies can contribute to the development of a social, solidarity-based, and sustainable economic model for the podcast by associating with the structures of the Social and Solidarity Economy (SSE). Introduction The podcast is defined as an online audio content available through the RSS feed system. [...]
[...] The institution launched its podcast called 'Grand Palais'. In the description of the podcast, the institution states 'to enable the largest number to meet with art - art from all cultures, from all eras and in all its forms: fine arts, contemporary creation, photography, fashion, dance, music . Through this description of the podcast's objectives, we realize that the podcast has similar objectives to those of cultural mediation, to enable access to art for all. As part of this podcast, we find conferences, meetings with experts from the art world or round tables. [...]
[...] A branded podcast is, for example, a native podcast.'10» The cultural sector institutions have since taken hold of this tool to better communicate and reach their audiences. In fact, many institutions, including the Centre George Pompidou, have created their own podcast called Podcast, a Work'. Its objective is to tell, explore an important work from the museum's collection and analyze it from different content produced such as 'archives, unpublished interviews, striking viewpoints and current music11. We also have the example of the Grand Palais, a public cultural institution, under the supervision of the Ministry of Culture and Communication. [...]
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