Was the NATO bombardment of Serbia legitimate?
Thesis - 3 pages - Services marketing
After the disintegration of the Socialist Federal Republic of Yugoslavia, Kosovar Albanians became targets of the Serb policy of "ethnic cleansing". UN requested both parties to the conflict to stop hostilities and to return to negotiations. However, peace negotiations between the Federal...
Increased market awareness to promote a new business plan - Steelroads Inc
Business plan - 8 pages - Services marketing
The overall marketing plan of Steelroads is to create market awareness and show that we are the “one stop shop” for various freight-shipping needs. We intend to do this by direct marketing, promotional events, telemarketing and word of mouth advertising. Steelroads has been on line...
A discussion of agenda-setting theory & practical application of AST to Public Relations
Essay - 9 pages - Services marketing
The agenda-setting theory (AST) alludes to the ability of the mass media to transfer the salience of items on their news agendas to the public agenda. AST is a dynamic and complicated phenomenon that was first hypothesized and measured by Maxwell McCombs and Donald Shaw during the 1968...
Advertising atmosphere
Essay - 8 pages - Services marketing
According to Webster's Online Dictionary, advertising can be defined as “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards”, where the seller...
The Blue Grass Band
Internship report - 5 pages - Services marketing
The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California, especially in Los Angeles and San Diego. Indeed the...
Baby Boomers: A review of their automobile buying habits and the cars
Essay - 6 pages - Services marketing
There are many markets that one could choose to target in the world today. America alone has the most diverse population, whether they are segmented by age, race, or generation. One of the most popular market segments happens to be the baby boom generation. This group makes up a very large...
Development of pre-dried and blended lime mortars for the ready-mix market
Essay - 7 pages - Services marketing
The following document will overview the development of pre-dried and blended lime mortars for the Ready-mix Market, including a overview of some of the technological developments in the market of pre-dried and blended lime mortar mix, or Ready Mix. It will conduct a literature review on the...
Wal-Mart ( 2007 )
Essay - 5 pages - Services marketing
Wal-Mart, one of the largest retailers and employers in the world, has surged to the top of the business world through its various control mechanisms. Its market power, 2nd mechanism, third mechanism, and fourth mechanism, are essential to its success, but there are also some negatives to deal...
The role of marketing and advertising of the London's West Ends
Essay - 5 pages - Services marketing
Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre announced a record breaking year in 2007 with more...
To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Advertising and branding in society
Essay - 6 pages - Services marketing
While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon walking through the doors of Caleruega, the...
Training Period Report at Issues & Answers
Internship report - 40 pages - Services marketing
My work placement as an international intern in the global Market Research company named Issues & Answers Network, allowed me to discover the Market Research field and to work in an international environment coping with different cultures. Furthermore, this work placement allowed me to discover...
General Electric's product differentiation strategy
Market study - 3 pages - Services marketing
Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization—such as when Jack Welch took over in 1980 and drastically downsized the organization—the end result has been the...
Itunes Differentiators : Pricing and Product Quality at Work
Essay - 3 pages - Services marketing
The iTunes Music Store is an epitome of the success of effective pricing strategy. It has been launched by Apple in 2003 and since then has been a phenomenon in terms of the sales of digital music. Originally, the store has been opened for Macs running OS X with an archive of 200,000 songs; to...
Toward a Popular Trade Regime
Tutorials/exercises - 4 pages - Services marketing
This paper aims to articulate a set of reforms that may bring the benefits of free trade to a wider populace, thereby increasing domestic support for and ethical merit of the free trade regime. Counter to the opinion above, I argue that the current form of globalization must include economic...
Organic and fair trade coffee in Chiapas
Essay - 8 pages - Services marketing
Though I have never been a coffee-drinker, the ideological and symbolic weight of coffee has not escaped me. With caffeine for the office worker and flavor for the distinguished upper-class palate, coffee's appeal stretches across many socioeconomic categories and occupies a unique register of...
Effects of ethanol trade barriers on U.S. and Brazilian markets
Thesis - 7 pages - Services marketing
Rising oil prices, a slowing U.S. economy, the war on terror, and increasing concern about global warming have all converged on the international stage and in the mind of the average U.S. consumer in recent years. Calls for energy independence, clean energy, and cheaper alternatives to oil have...
Marketing in Major League Baseball
Case study - 6 pages - Services marketing
Even before the Boston Red Sox won the World Series, people were religiously collecting their merchandise. Now, with the onslaught of newly marketed “2004World Champions” merchandise, there are even more t-shirts and hats to go around. Yet, this obsession goes beyond apparel. In the...
Internship report in Fleetway Travel Plc
Internship report - 20 pages - Brand management
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
Internship Report - Publicis Frankfurt GmbH (2006)
Internship report - 43 pages - Services marketing
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...
Business case study: Panera Bread
Case study - 5 pages - Services marketing
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...
The Top Principles of Communication
Essay - 3 pages - Services marketing
Corporations, organizations and even the individuals that make them up are in a culture where super-communication is of utmost importance. Cell phones, pagers, e-mail and instant messenger make communication more evolved then it was even ten years ago and while person-to-person communication has...
Communication Theory: Broken Down
Essay - 4 pages - Services marketing
Truth is the underlying layer to all human actions. Truth is the deciding factor of integrity (honesty) and it is what we yearn for and seek after like nothing else. Theory, on the other hand, is the outer layer of truth, sort of like the very beginnings of peeling back an onion. As time...
Field Project: Au Bon Pain
Market study - 3 pages - Services marketing
Au Bon Pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au Bon has been greatly...
Interpellation of Subjects in Advertising
Market study - 4 pages - Services marketing
In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or...
Example of A Cover Letter For A Sale Position
Sample resume - 1 pages - Services marketing
I am applying for a sales representative position listed on the [location of listing]. I believe that I have a lot to offer [Company Name]. In [Month, Year], I [will or have] graduate(d) from the [university] with a [type of degree], bolstered by years of work experience in management and...
Dorel Juvenile Group
Internship report - 9 pages - Brand management
Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...
Product Placement: "Casino Royale"
Essay - 2 pages - Services marketing
In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier “Le Chiffre”. Bond movies are classically known for the significant amount of...
Is it ethical to market to children?
Essay - 2 pages - Services marketing
For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become “immune” to classical marketing strategies and advertisements....
Comparing two advertisements: "Got milk?"
Thesis - 4 pages - Services marketing
The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The background is simple,...
