A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) ; Selected Behavioural Factors in Client-Initiated Auditor Changes: The Client-Auditor Perspectives - Peter J Baldacchino, Rosalene Caruana, Simon Grima and Frank H Bezzina (2017)
Book review - 2 pages - Clients and users behaviour
This document summarizes the content of two articles on the auditor-client relationship: - A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) - Selected Behavioural Factors in Client-Initiated Auditor Changes: The...
Bank Stress Tests
Case study - 3 pages - Bank marketing
The document answers the following question: "Dichotomize the banks into financially stressed and not financially stressed banks, and try to estimate the effect of a shock on the two groups. What are the differences and why?" One of the primary determinants of a bank's ability to weather...
Personal and Professional Assessment - Mobile Advertising at S4M
Internship report - 5 pages - Digital & e-marketing
During my time at S4M, as seen above, I had a wide and interesting range of missions that helped me enhance my set of skills and competencies. I will try to make a review of the competencies I developed at S4M. First, I learned a lot about the advertising industry. Indeed, my internship really...
International & Global Marketing - Starbucks in Senegal?
Case study - 6 pages - International marketing
The social and cultural environment has a profound effect on the company's policies and strategies. For instance, the world-know Australian airline Qantas, has signed an alliance with Emirates, located in Dubai few years ago. To respect the cultural sensitivities of its partner, and the...
Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased digital...
Social listening - Access and Collect web data: Enrich Post data
Presentation - 5 pages - Digital & e-marketing
This slideshow explains how to create an attractive post on social networks.
Synthesis and recommendations for Boxgreen
Case study - 6 pages - Marketing theories
We believe Boxgreen has plenty of potential not yet realised. There is a considerable market share left for them to grow year over year and become the go-to company for healthy snacks in Singapore.
TikTok's E-commerce Push
Case study - 9 pages - Digital & e-marketing
TikTok has a new ecommerce platform and is looking to enter a new Asian market.
Business in Asia - What should Telenor do in India?
Case study - 5 pages - International marketing
Telenor is a telecommunications company headquartered in Fornebu, Norway. It has operations in 11 countries and over 146 million mobile subscriptions. The company was started in 1855 in telegraphs and has since evolved to become a major player in the telecommunications industry. Telenor was...
International Strategy in Asia - Netflix
Case study - 5 pages - Services marketing
- Netflix today has operations in the US and other territories, including the Americas, Asia, Europe, and Africa, that strategically depend on HQ. - Presence in a wider territory helps the company mitigate the risks associated with dependence on a specific region for its revenue.
The Essence of D'Estrëe
Case study - 24 pages - International marketing
Since its creation in 2015, D'Estrëe has turned upside down all the existing attributes in the luxury accessories' category, bringing a "why not?" attitude to the industry. Géraldine Guyot's designs explore new shapes, materials, and patterns, expanding the creative limits of the...
Elderly Fashion
Market study - 9 pages - Fashion and ready to wear marketing
This document contains a presentation tackling the elerdly in fashion.
Brand Heritage and Customer Perception - An ethnographic study
Case study - 9 pages - Luxury marketing
Our mission was to find out if brand heritage is truly a purchase driver for luxury, because many would initially say yes. Of course, this is a pillar of luxury. Well, yes it is and luxury could not exist without it, but we got some interesting results about what consumers think about brand...
When luxury meets sportswear
Case study - 22 pages - Fashion and ready to wear marketing
This document contains a presentation explaining how luxury and sportswear can be combined in the fashion industry.
Fighting against luxury counterfeits: Rolex case study
Case study - 9 pages - Luxury marketing
What is Rolex's strategy to combat counterfeiting?
The luxury post Covid landscape
Market study - 11 pages - Luxury marketing
How to transform the Covid-19 crisis in an opportunity?
Country branding: Promoting Moldovan Wine Producers in France
Case study - 3 pages - International marketing
In the Republic of Moldova, small and medium enterprises, counting between 20 and 250 employees, represent up to 99% of all firms. They currently generate around 60% of business sector employment and 70% of value added. The wine industry is mostly composed of these small and medium enterprises....
Country branding: an example of a promotional campaign for Moldova
Case study - 2 pages - International marketing
In order to promote Moldova in Paris, the embassy should focus on 2 axes: the organization of the Moldovan Wine Week during the first week of October and an advertising campaign. The event will be centered around a flagship product: Moldovan wine. Moldova is one of the oldest wine producing...
The Future of the Cosmetic Luxury Industry in the Chinese Market - Elixir
Case study - 6 pages - Luxury marketing
We chose to work on the fictional French luxury skincare brand: Elixir, founded in 1991 and bought by the Estée Lauder Group in 2002. Elixir's bestseller: the Vitalixir Moisturizer is a Hollywood skin care staple, costing 340 EUR for a 100 milliliters jar. Elixir's success has been...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Marketing Case Study - Nokia
Case study - 15 pages - ICT marketing
Nokia is one of the significant pioneers in the telecommunications industry. Since its beginning in 1865 as a single paper mill operation, Nokia has established itself as a force of change in the telecommunications, cable, consumer electronics, and computer industries. It began making...
Marketing Case Study - Samsung
Case study - 12 pages - ICT marketing
Samsung is a global behemoth, operating in an industry that impacts consumers on a daily basis. Samsung's mission is to inspire the world with innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future. Its vision...
Strategic Development and Market Entry Plan - Green Gold
Case study - 8 pages - Green marketing
Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards precise...
Fenway Park Sponsorship
Case study - 2 pages - Sport marketing
As a student in our class, I had a fantastic chance to visit a guided tour of historic Fenway Park, the home ballpark of the Boston Red Sox. Constantly during the tour, I observed and analyzed various sponsorship options while considering the places around the famous stadium. This report aims to...
Exploring Profit, Entertainment, and Ethics in Sports
Case study - 4 pages - Sport marketing
The commercialization of sports implies utilizing sports activities, events, and athletes for profit. This dynamic has turned sports from plain recreational activities into these multibillion-dollar industries. However, with this commercialization comes a complex dilemma: the balance between...
The Role of FinTech in Transforming the Landscape of Banking
Dissertation - 10 pages - Bank marketing
The rapid growth of financial technologies (FinTech) is transforming and reshaping the future of banking services. With digital platforms replacing conventional methods of providing banking services globally, Fintech has evolved the application of innovative technologies in finance to develop...
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
Destination Branding & Brand Architecture
Case study - 2 pages - Brand management
Different nations have different market dynamics, regulations, population composition, and purchasing power that inform how different brands market and promote their products in the country. Australia has unique characteristics that marketers are trying to gain a significant market share from;...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
