Decathlon Loyalty Strategy
Case study - 14 pages - Marketing theories
Decathlon's customer-centric loyalty strategy focuses on emotional, relational, and servicial aspects, moving away from transactional loyalty programs.
French Dating Sites and Apps Market Overview
Market study - 2 pages - Services marketing
The French dating sites and apps market is a thriving industry, driven by the growing demand for online matchmaking services. With over 2,000 dating sites operating in France, this sector is expected to grow by 4% annually, outpacing the global average. The market is highly competitive, with top...
Partnership with Super U Mordelles
Internship report - 3 pages - Automotive marketing
Job description for creating a partnership with Super U of Mordelles, outlining key responsibilities and objectives.
Internationalization of Large-Scale Retail
Thesis - 13 pages - Distribution marketing
This document analyzes the drivers of internationalization in large-scale retail, including market saturation, growth, and risk diversification, and highlights the importance of adapting to local cultures while maintaining a company's identity.
Adidas Micro-Environment Analysis
Case study - 4 pages - Sport marketing
This document provides an in-depth analysis of Adidas' micro-environment, highlighting its strengths and weaknesses in terms of marketing, distribution, and customer base. It also touches on the company's international presence and its iconic logo.
Ma Petite Laine: Leveraging Grandmothers as Independent Knitters for Social Economic Growth
Case study - 4 pages - Marketing theories
Discover how Ma Petite Laine Company empowers grandmothers as independent knitters, promoting social economic growth and reducing marketing costs. Learn about their innovative approach to community management, remuneration, and quality control.
Brand Renaming Strategy: A Guide to Simplifying Brand Image
Thesis - 12 pages - Marketing theories
Discover the ins and outs of brand renaming strategies, from soft change-overs to substitution, and learn how to simplify your brand image in the minds of consumers. Explore the challenges and opportunities of rebranding, and get expert insights on how to execute a successful name change.
Digital Strategy and E-commerce Development for Saint Sylvestre Confectionery
Case study - 7 pages - Digital & e-marketing
Discover how Saint Sylvestre Confectionery developed a digital strategy and e-commerce platform to navigate the challenges of the PNNS 2019-2023 public awareness campaign and the rise of health-conscious consumers. Learn about their approach to transparency, differentiation, and image valorization.
Brand Strategy as a Lever for Consolidating the Client Relationship: Bracongo - Research Project
Thesis - 6 pages - Brand management
This research project aims to study the influence of brand strategies on customer relationships, focusing on BRACONGO's client loyalty process and its repercussions on the client. The study will analyze the current strategy's effectiveness in meeting client expectations and creating...
Designing Effective Value Propositions with Alexander Osterwalder's Method
Book review - 14 pages - Marketing theories
Discover how to create a compelling value proposition using Alexander Osterwalder's Value Proposition Design method. Learn to design, test, and evolve your value proposition to meet the needs of your clients and stay ahead in a competitive market.
Transforming the Automotive Sector: The Impact of Car Sharing and Urban Mobility
Thesis - 71 pages - Automotive marketing
This document explores the transformation of the automotive sector due to car sharing and urban mobility trends. It discusses the rise of the mobility industry, the benefits of car sharing, and the need for traditional car manufacturers to adapt to remain competitive. The document also examines...
Application for Reservation Manager Position at Hôtel Barrière Les Neiges Courchevel
Template letter - 1 pages - Tourism marketing
A motivated and experienced candidate applies for the Reservation Manager position at Hôtel Barrière Les Neiges Courchevel, bringing a strong background in tourism, hospitality, and client relations.
Application for Commercial Navigating Personnel Position at Air France
Template letter - 1 pages - Tourism marketing
A seasoned Commercial Navigating Personnel with over 10 years of experience at Aigle Azur applies for a Flight Attendant position at Air France, highlighting their skills, passion for the aviation sector, and alignment with the company's values.
Application for Boatman Position at Captain Marc Fermosa's Company
Template letter - 1 pages - Tourism marketing
A motivated and experienced candidate applies for the Boatman position at Captain Marc Fermosa's company, highlighting their skills and passion for the navigation sector.
The Fundamentals of Luxury Brand Management
Litterature review - 24 pages - Luxury marketing
Discover the essential principles of luxury brand management, from brand identity and positioning to the characteristics of a luxury brand and the importance of values, quality, and visual identity. This comprehensive guide is perfect for marketing professionals and business owners looking to...
The History of Maisons et Hôtels Sibuet: A Legacy of Excellence
Case study - 1 pages - Tourism marketing
Discover the fascinating history of Maisons et Hôtels Sibuet, from its humble beginnings in Megève to its current status as a renowned hospitality group. Learn about the family's passion for wine, spa, and exceptional service.
Understanding the Evolution of the Web and Brand Communities
Litterature review - 32 pages - Digital & e-marketing
Explore the development of the Web from Web 1.0 to Web 5.0 and the role of social media in brand communities. Discover the characteristics of brand loyalty and the importance of social media in brand strategy.
The Impact of Digital Technologies on the Hotel Industry
Thesis - 24 pages - Digital & e-marketing
This document provides a comprehensive analysis of the effects of digital technologies on the hotel industry, including the role of online comments, connectivity, and technological self-service. It also explores the future of hotel digitalization and the importance of technology in the...
Application for Customer Journey and Experience Manager Position at Sephora
Template letter - 1 pages - Fashion and ready to wear marketing
Application for the position of Customer Journey and Experience Manager at Sephora, highlighting 8 years of experience in Marketing and customer experience, with a passion for the customer journey and a desire to join a stimulating and innovative company in the cosmetics industry.
Market Competition in Sudbury: A Comparative Analysis of Supermarkets, Fast Food, and Metal Prices
Case study - 9 pages - Marketing theories
This document provides a comprehensive analysis of market competition in Sudbury, focusing on the supermarket, fast food, and metal price markets. It explores the presence of oligopolies, perfect competition, and monopoly situations in these markets, highlighting the impact of competition on...
Marketing Strategies for Fashion Brands: Understanding Millennials and New Technologies
Litterature review - 28 pages - Digital & e-marketing
This document provides an in-depth analysis of marketing strategies for fashion brands, focusing on the millennial generation and the impact of new technologies on the fashion industry. From social media to pop-up stores, discover how fashion companies are adapting to changing consumer behaviors...
Digitalization of a Real Estate Agency: Understanding the Scope of Digital Marketing
Thesis - 54 pages - Digital & e-marketing
This document provides an in-depth analysis of the digitalization of a real estate agency, exploring the scope of digital marketing, its challenges, and opportunities. From the development of websites to the creation of social networks, blog, newsletters, and mobile marketing, this document...
Application for Junior Product Manager Position at a Startup in the Food Sector
Template letter - 1 pages - Distribution marketing
A motivated and experienced Marketing professional with a Master's degree in Strategy & Business Innovation is applying for a Junior Product Manager position at a startup in the food sector. With a passion for the industry and a strong understanding of its challenges, this candidate is eager...
Equality between men and women in advertising: A critical analysis of sexist stereotypes
Case study - 15 pages - Marketing theories
This document provides an in-depth analysis of the representation of women in advertising, highlighting the persistence of sexist stereotypes and the need for change in consumption patterns. It explores the impact of the #MeToo movement on the advertising industry and the efforts of companies to...
Fashion Internship Experience: Professional Immersion and Skill Development
Internship report - 5 pages - Fashion and ready to wear marketing
Gain insights into the world of fashion through a professional internship experience, where skills are developed, and a sense of being is acquired. Learn about the importance of recognition, teamwork, and creative freedom in the fashion industry.
Application - Graduate Business Student
Template letter - 2 pages - Brand management
"I am a motivated and professionally qualified student with a keen interest in finance and digital technologies. I am currently studying for a master's degree in business management at KEDGE and Hull University to strengthen my business and entrepreneurial skills. (...)"
CV - Web Content Assessor
Resume - 1 pages - Digital & e-marketing
I am a motivated and professionally qualified student with a keen interest in the Internet and digital technologies. I am currently studying for a master's degree in business management at IES to strengthen my business and entrepreneurial skills.
Handling Objections and Account Management Procedures at BMCI
Internship report - 10 pages - Bank marketing
This document outlines the procedures for handling objections to checks, managing account openings, and account management at BMCI, including the use of ATLAS II and specific requirements for various account types. It also covers relevant products and services, such as cheque accounts, cash...
Eco cars - Sustainability and innovation
Presentation - 7 pages - Automotive marketing
This presentation examines the market for electric cars.
Traffic Acquisition and Conversion Rate Part 1: Traffic Analysis
Case study - 8 pages - Digital & e-marketing
This document presents a comprehensive analysis of traffic on the website www.glassesandco.com, including page views, number of visitors, and the evolution of traffic in light of events and improvements made to the site. It also discusses traffic acquisition through social media advertising,...
