Extreme sports
Dissertation - 35 pages - Sport marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - ICT marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
The Market of Alcopops
Dissertation - 40 pages - Brand management
In 1995, Alcopops and 'Shooters' appeared in Great Britain. Now Alcopop drinks have been introduced in all the developed countries. An Alcopop is a pre-packaged spirit drink, it is a drink with a small percentage of alcohol such as Vodka or Tequilla mixed with a soft drink. We can say...
Victoria's secret
Case study - 6 pages - Fashion and ready to wear marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their...
E-Leclerc in China: Fictive case
Case study - 24 pages - Distribution marketing
The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado” with a...
Pirelli vs Continental
Case study - 5 pages - Automotive marketing
Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...
Marketing report (to Lora Hart)
Case study - 11 pages - Services marketing
This report will introduce a new business venture, Lora Hart. We will begin by looking at the external market. We will segment this market and based on trends we will develop a target market. Next we will conduct a customer analysis to understand the target market. We will then conduct an...
Marketing plan for Lora Hart Stress consultant
Case study - 12 pages - Services marketing
Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment. After careful analysis of your experiences,...
Political marketing in Nicolas Sarkozy's campaign
Case study - 27 pages - Services marketing
To what extent Nicolas Sarkozy's communication strategy is based on marketing tools which can be compared to corporate marketing tools? What are these tools and how do they manage to change the electors' opinion? How to sell this candidate to the younger generation? These are some...
Nature and the role of Foreign Direct Investment (FDI) in Ireland, China and India (2005)
Case study - 33 pages - International marketing
FDI can be considered a way to strengthen the « domination of capitalist economies » and the dependence of peripheral countries for PREBISCH. The neomarxist theory is outdated but FDI can still have no effect, or even detrimental ones - The dependence on foreign companies (ex. UNGARY) => the...
Overview of the consulting market in Shanghai
Market study - 51 pages - Services marketing
Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...
Genetics: Case France and bio-technologies (business model)
Case study - 30 pages - ICT marketing
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....
Marketing plan: fresh juice
Case study - 9 pages - Brand management
As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people sporting; the numbers of light-products,…). At...
Sonatrach and European gas market
Presentation - 19 pages - International marketing
Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...
Landtsheer Emmanuel S.A. Vs Comite Interprofessionnel du Vin de Champagne
Case study - 20 pages - Luxury marketing
De Landtsheer SA , a Belgian company, produces and markets several varieties of beer under the trade mark "Malheur.? In 2001 it launched a beer under the name "Malheur Brut Réserve?, which was brewed using a process based on the production method for sparkling wine and which it wished to brand as...
Apple marketing strategy
Case study - 11 pages - ICT marketing
In a world surrounded by technology and computers and largely dominated by Microsoft & Apple representing 7% of the worldwide computer sales and 72% of worldwide MP3 players' sales. Since 1976, Apple had diversified its products and imposed its Brand as a symbol of innovation and quality. The...
E-Business Systems (Reebok)
Case study - 10 pages - Digital & e-marketing
As Internet is gradually maturing and presenting a paradigm shift in its very ideation, the infrastructure has acquired a business character, a transcontinental personality and a vending framework of wide-ranging, business, educational, scientific and personal data. Now the use of Internet covers...
International Business Law: E-business
Essay - 12 pages - Digital & e-marketing
With the advent of information technology and particularly the Internet, the context of international trade and commerce has been greatly transformed. The businesses that have conventionally been conducted through a classical approach are being carried out electronically today. This revolution...
My Pocket Knowledge: Business Plan
Business plan - 11 pages - ICT marketing
Tech'up is considering to expand its business and its market through a new device that is going to revolutionize the information. This new device called "My pocket knowledge? which regroups different features and services with the aid of High Tech component such as Bluetooth and Wifi b/g/n....
Case Nestlé Waters: enter the Indian bottled water market
Case study - 10 pages - International marketing
Faced with a saturated market, companies have to internationalize themselves in order to extend their markets. Internationalization occurs when a firm expands its R&D, production, sales and other business activities in the international market. It is a very expensive process which needs to...
Internship report in Fleetway Travel Plc
Internship report - 20 pages - Brand management
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
General Motors Company : an analysis
Case study - 16 pages - Automotive marketing
It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...
Corporate Social Responsibility (CSR): A multi-lateral approach to the subject
Course material - 16 pages - Marketing theories
Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping companies' policies. The first view on CSR, which has...
Gap
Case study - 7 pages - Fashion and ready to wear marketing
We decided to conduct an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the student market in the last few years. Gap appeals to us with contemporary designs but the plain style that resulted from a new team of lead designers...
World Curio-Sity Ltd: Individual Case Study
Case study - 9 pages - Brand management
This document is designed to provide some outlines that will be used for marketing our products in the French market. This plan will also include a market analysis and a SWOT analysis for the target market. It will provide a detailed summary of the target market, the cultural perspectives,...
Business plan : The Green World
Business plan - 37 pages - Distribution marketing
"The Green World" aims to create the first organic products distribution centre in the "Alpes Maritimes" department for hypermarkets. Our company's main founder is a former purchaser of food products in Carrefour. For the last five years he has been coaching small and medium-sized local...
The journal Liberation and the young French readership
Case study - 20 pages - Medias&communication marketing
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
The current brand situation: EDF
Case study - 19 pages - Services marketing
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
The Impact of Environmental Issues on Toyota's Strategy
Case study - 17 pages - Automotive marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Coursework assignment: Marketing plan
Case study - 17 pages - Brand management
The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry Coca-Cola…). The international firm has a...
