Abstract
We have decided to study the potential market for the French product Lorina's lemonade on the American market.
The French lemonade maker has developed authentic lemonades made from spring sparkling water which is totally in line with the changing needs and behavior of customers.
After being successful in France, they began to export Lorina's products in the United States in 1996.
They are positioned on the market for sodas, which are defined as sparkling flavored drinks.
Therefore, on the American market the company is up against important multinationals like Coca cola, Pepsi and Cadbury-Schweppes, which are situated on the same segment.
Besides it has to deal with American legislation which is poised to implement taxes on sweetened drinks to fight against obesity.
However the company is relatively well established on the American territory given that the product is distributed in 450 Sam's club stores which are retails warehouses owned by Walt-Mart.
Besides it is an important success thanks to the fact that it is made in France, and because of its classy French packaging. Indeed they made a profit of 5.5 millions of Euros in the United States.
