Abstract
If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone. If a company would like to launch that kind of product around the world, it has to know how people consume, what they like, what they want and how they feel.
In a first part I will explain the reactive and proactive motives for exporting this product abroad. Then I will show you the company's international competitiveness at the macro, meso and micro levels. Then the economic and political barriers will be show. In the fourth part, I will explain what kind of influence can have the culture on the international marketing strategy. Then in different part I will show you: the different types of entry modes that Peugeot should consider, the limitations of an acquisition, the International Product Lifecycle for a hybrid car, the effects of the exchange rates and inflation for that kind of product for and exchange between France and USA.
