Abstract
The product that I have chosen for this assignment is an innovative product, which is sold only in foreign countries. It is a product that cannot be found elsewhere. The product uses the principle of alcohol that is sold in the shape of a tube. I have chosen this subject because it is a new product unknown in France, and many studies could be done in order to see if this product could be attractive for consumers. Consequently, I will focus my study on the French market. In order to answer the questions that may arise, I researched on the topic and obtained the maximum of information. After the study of the market of alcohol, and particularly the study about spirits such as rum, vodka and the like and of the premix, I have seen that the French market is one of the most active and developed one in the recent years. Indeed, the sales in volumes are increasing and concerning the demand, it is very strong because it is a new product considered to be fashionable to the youth (people aged from 15 to 25 years).
