Asta coffee study, French market, publicity, placement, Sahara coffee, coffee sector, target group, price, data collection, sampling, North African consumers, retailing, qualitative research, store check, quantitative study
Sahara coffee leader in the import of green coffee Sahara cafes created in June 1998 its unit located in Casablanca in Morocco, which integrates the entire production cycle for the quality and efficiency of over 10,000 tons. Sahara coffee has an equipment of 6 modern roasters, which allows it to make a production of 5 tons per hour. The technology of roasting by levitation of the coffee beans in a flow of air heated to 200C is present in all the apparatuses, for the elaboration of a great coffee, as well as the roasting is entrusted only to real experts of great experience, and subjected to controls allowing to assure the conditioning of the perfect coffees.
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