Abstract
The Wallbum project (contraction between wall and album) is an innovative concept of decorative art, that we would like to launch in Portugal, which allows customers to change and renovate their daily environment in a very simple way. The customers can either give us an image that our designers will customize or acquire an already made design. There are two different ways to make an order, through Wallbum's website or in the physical store. The product customers will receive the contents of a cylinder with the finished canvas and the pieces of EZ-frame that will have the advantage of being quickly assembled. Wallbum will enter in a market that is going through an economic crisis and this may present a major struggle for our company. Nevertheless, the market trends also indicate that the peoples' concerns about image is increasing steadily. Consequently, Wallbum will receive clients who are eager to include fashionable items in their homes or in their work places. The decoration market is not being fully assured by the existing companies. Hence, we intend to fill a market gap, by developing a product that cannot be considered as an upscale painting that would cost a fortune neither with an IKEA frame. Bearing this in mind, we are providing consumers with innovative design digital portfolios and the opportunity of customizing an image to which they have a connection and include it in their daily routine office and home life. Wallbum will bet on innovation through an acquisition of a HP machine that will be able to print canvas in just 3 minutes.
