Walt Association Sponsorship Opportunities with Captain Alternance

Extract

[...] - Strategy to be implemented, in order to contribute to the development of partnerships or business supports, in line with the values of Walt For the WALT association, the development of sponsorship can be one of the most important strategic axes of the association to develop its income. In fact, through the Captain Alternance initiative and the image of Keni Piperol, and thanks to the support of the Class40 boat on which it is possible to affix the logos of partners, as well as through additional sales of annex products such as fleecy t-shirts bearing the name of the association and partner companies, it will be possible to promote the names of the brands throughout the races where the Class40 boat purchased by the association will participate. [...]

[...] In order not to position ourselves in excessively high tariffs, the association not having the object of being in a lucrative approach, it will be possible to propose a sponsorship ticket from 100,000 euros to be associated with the Class40 participating in the sports events of the association. - Manage the risks related to the potential limitation or prohibition of nautical sports: One A report indicates that certain social evolutions are favorable to sailing regattas: ecology, carbon footprint, recycling . but on the other hand, the judicialization of society is generalizing (every incident demands a responsible, or even a culprit . [...]

[...] At the same time, sponsorship contracts have strongly developed over the past few years: in fact, advertisers invest heavily in this communication technique, associating themselves with sports events. In fact: 'excluding equipment manufacturers, the 10 largest contracts in France represent this season a total estimated at ?215 million compared to ?120 million during the 2011/2012 sports season, an increase of nearly 80% in 10 years.'3 ». Thus, it is worth noting that there is an increase in the average ticket price for entry into sponsorship. [...]

[...] The transmitted file confirms this, particularly its annex 10, which discusses the evolution of sponsorship in France. Several points emerge from this document: first, sponsorship in all its forms benefits from a good image among the French. According to the study conducted by Nielsen Sport, the French leader in studies in the sports field thanks to data-driven data, the 2021 and 2022 figures show an increase in the appreciation of sponsorships by the French. It shows a 16-point acceptance bonus compared to television advertising or billboards on sports fields. [...]

[...] Current partners of the Walt association - Is the nautical sponsorship market saturated It may seem particularly difficult to answer this question. However, according to the first numbers we were able to discover in the context of question the nautical sponsorship market does not seem to be saturated. In fact, we have seen that sponsorship revenues across all sectors. However, when looking in detail, it is possible to question the place that can be left to new entrants on the advertiser side. [...]