Abstract
Nowadays, competition is between companies very important. It is very important to distinguish one's company from the competitors, not only concerning the products but also advertising, in order to seduce the consumers. The brand must be innovative in order to win market share and increase its profits. For Reebok, television was the primary communication medium but nowadays, it is imperative to communicate on the internet and diversify the media. Internet is a means of communication more and more used by companies in order to seduce the consumers. The competitors of Reebok: Nike and Adidas will have to be more creative and more innovative if they want to make a success of the strategy of viral marketing. Generally, companies have a website in order to present their products and can propose online payments, collect information in order to create a prospect database. From now on, the most effective means to increase the fame of the brand and win market shares is to create a Buzz.
