Abstract
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge company exists. Google is defined by Fortune as the first company where people want to working and of course as well for the results. In less than ten years, Google's results and profits did not stop to increase, to reach $8 billion in 2005 and the share price increased more than six times from the IPO start price. The development of Google inc. comes from different reasons that we will analyze. Firstly, we will see the reasons of the early success, then the concentration strategy assumption, the relation between AOL, Google and Microsoft. To finish with a personal point of view about the future internal policies in a goal to continue the growth.
