Abstract
The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and that some measures must be taken if I want this new establishment to be a success and so to succeed as a manager. I will first describe the company and its products that we want to sell in China. Then I will make an analysis of the concerned country, China, in order to understand it better. This will permit us to know the culture of this population and so that we can be prepared for our business with the Chinese people. In fact, a strategic plan must be written to cover several issues like the human resources, the cultural issues, the market issues and any other issues that are key to our success. Montblanc International is a German company specialized in the production of pencil, watches and other luxury products. The company's name comes from the Alps Mountain. The first fountain pen has been sold in 1909. The company offers life guarantee on its pencil which proves the excellent quality of the brand.
