Cyber marketing
Market study - 20 pages - ICT marketing
Internet's appearance in the 90's has changed the way worldwide companies are working. Internet is a communication tool used by personal or professional units. Internet allows an instant communication, and information transfer between personal computers, laptops, mobile phones, tablets. This...
Business Report - How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - ICT marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
New product - new sonar, deep finder for boat
Market study - 9 pages - ICT marketing
Sonar is an acronym standing for “Sound, Navigation and Ranging”. Sonar is an underwater detection device based on the reflection of acoustic wave in the sea environment. This system is close from the Radar system using the reflection of the radio pulses in the air. Sonars are used for...
Le secteur de l'aérospatiale en France
Market study - 6 pages - ICT marketing
During the first half of the twentieth century, aeronautic construction was distributed all over the industrialized world predominantly by the U.S. From the end of the Second World War to the 80's; the civil and military aviation industry was dominated by the U.S. and was strongly challenged by...
The mobile phone industry focusing on innovations
Market study - 11 pages - ICT marketing
Since the launch of public cellular mobile communication in late 1970s the mobile phone industry has shown radical changes and an increasing structural complexity creating new opportunities and new challenges both for infrastructure and service providers and for costumers. In the beginning the...
The French aerospace sector
Market study - 6 pages - ICT marketing
Each country tries to realize a comparative advantage in a sector and also to have the benefit of producing goods. In the past, at the earliest of capitalism, Ricardo explained this comparative advantage with two main factors, the natural resources and the labor force. Nowadays, in a world...
Apple Inc. - Marketing Project
Market study - 18 pages - ICT marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
Print center - The printing specialist
Market study - 7 pages - ICT marketing
The market of document copying is going decreasing in France. People and companies are mostly equipped with personal printers, and they rarely go to copy stores. The result is that the traditional market is moving toward an electronic market. Earlier, people took their cars to go to copy stores;...
Launching of a refillable telephone in Mexico
Market study - 10 pages - ICT marketing
For this assignment, I have to launch a new product in a given country, Mexico. With regard to the product, I have chosen to launch a new cell phone which is can be recharged using the solar energy. This kind of technology does not exist at the moment, and I think that it could be a great...
The market of microRNA products : products and services of a biotechnology SA
Market study - 59 pages - ICT marketing
The purpose of this study is to describe the specific and emerging market segment of the microRNA testing equipment on the European markets of Belgium, France, Germany, Luxemburg, Switzerland, The Netherlands, and the UK. It examines current usages of the existing technology and the emerging...
Market research: Mobiles in Ireland
Market study - 18 pages - ICT marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
Creating artificial needs, the sinews of phone industry?
Market study - 11 pages - ICT marketing
The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). These figures are the result of the mobile phone...
The online dating market
Market study - 7 pages - ICT marketing
Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...
