Smartphone Market Trends and Forecasts

Extract

[...] The Smartphone market will it continue to grow in the coming years? - Oral presentation As we have shown in our presentation, the smartphone market is considerable since some 1500 million devices were sold in 2018 worldwide. However, despite these spectacular results, the growth rate was negative compared to 2017, mainly due to the lengthening of replacement cycles, the increase in penetration rates in several markets, political and economic uncertainties, but also because consumers change their phones less often as they find them too expensive due to the continuous increase in selling prices. [...]

[...] Consumers are becoming increasingly demanding about the quality of the products they want to acquire, and that's why they prefer to prioritize a more expensive investment in a device with a longer lifespan rather than buying cheap phones and changing them regularly. The smartphone market has bright days ahead of it, but the major players in the market must also be aware that consumers are not bottomless wells. If prices rise too much, sales will slow down. The multiplication of smartphone models with benign innovations is not a good solution to generate additional sales either. Buyers are not fooled and it is therefore essential to consider their purchasing power and their view on the innovations brought to the products marketed. [...]