Abstract
During the last decades, we have witnessed the existence of a tourism consumption model were consumers massively colonized all destinations worldwide indifferent to quality, environment and local cultures. However, for a few years, we have noticed the appearance of new trends in consumer behavior: need for real and authentic, fading fashion for sun, seek for new experiences, personal fulfillment. Tourists have shown new motivations for travel; they want to purchase different tourism services based on specific activities more than destinations. The tourism industry had to cope with these expectations and had created new segments such as ecotourism, space tourism, fashion tourism, etc. To illustrate the fact that travel has become more activity-based than destination based, I have decided to analyze two of these rising tourism segments.
