Abstract
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies have entered a real price war and provide themselves in Asian countries. The top of the range companies are the only ones that are able to prosper. They are in an expansion strategy and seek constantly to expand their distribution network. Producers export increasingly their products and the demand keeps growing. To answer to this demand, top of the range producers extend their range of product and develop new points of sales concept. The main actors of this market are Christian Dior, Gucci Group, Hermes International, LVMH, Prada and Richemont. Coach sells fashionable quality leather goods, whose prices are high. The brand still benefits from a strong reputation in the USA and Japan.
