Abstract
What this paper is going to analyze is the potential of 'Pet Food Delivery to Home'. In the future, one of my hopes is to start my own business and this paper is a perfect tool in order to assess if there is a potential market in France and more precisely in Paris, my home city. This idea came when I studied in the United States in 2008. As I lived in a luxury condominium in California, I could see many pets owners, very attached to them. And what surprised me is that many people called for a special service to feed their pets during any time of the day. According to me, this situation was just incredible because I never saw that kind of a service before, especially in France. Thus, I thought that it was pretty interesting to develop this concept because it looks like it was working well for this small Californian company.
