The communication devices used by a non-profit organization: Case of YMCA
Case study - 5 pages - Services marketing
In the current world that is laden with random messages and information, the organization's key key to breaking through the clutters is to reasonably manage its communication media and deliver a consistent message via its text and image contents. From the standpoint of...
Review of "Thinking communication" by Dominique Wolton
Book review - 10 pages - Management
Communication is one of the strongest symbols of the twentieth century. Its ideal is to bring people, cultures and values at the heart of the European democratic model. Moreover, the success of communication is such that many people combine media and new technologies. But are...
Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to...
The effects of media on society
Case study - 2 pages - Journalism
Humans are an influential species. The influence rendered specifically affects other humans. We are influenced by a variety of elements. History, popular figures, trends, and religion are examples of elements that impact on our society. Each of the fore mentioned elements are presented through...
Media policy in Europe
Case study - 6 pages - Educational studies
Multiplicity, as well as, pluralism is the background main beliefs that cause most of the wiles in the European communication also media strategy. Accordingly, the affirmative significance related to these concepts may be subjugated in the wiles for diversified, as well as,...
A comparative analysis of nation state media access as a global welfare dilemma
Thesis - 5 pages - Journalism
One can define media as communication vehicles designed for mass transmission - including newspapers, magazines, television and radio. This definition allows for media to include such entities as K-12 schools, internet blogs. However, this paper will focus on the four...
Swarovski and the social media
Case study - 7 pages - Business strategy
Today, there are, on the one hand, the traditional media which use a transmitter that broadcasts a single message to targets audiences, and on the other hand, social media which include everyone, which is both the broadcaster, and the target. “Social Media is the...
The communication strategy of Axe (2006)
Case study - 25 pages - Management
Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It...
Media in Germany after World War Two - published: 29/09/2010
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other...
Interactive Media marketing (2005)
Essay - 5 pages - Services marketing
Introduction The interactive potential of direct marketing is directly related to the evolution of communication technologies and information processing. Direct marketing is related to interactive media and they are inseparable from each other. The term "interactive" implies that...
Media in Germany after World War Two
Essay - 3 pages - Modern history
The development of media in the Western Germany during the period of the Allied Occupation (1945-1949) and in the first decade of the Federal Republic (1949-1959) The media is present all around the world. The media tries to express facts, entertainment, opinion, and other...
Hiding in the stacks: How U.S media transmit U.S Government lies
Essay - 4 pages - Journalism
The American Government has a wide array of resources available with which they can disseminate information regarding their activities, both at home and abroad. These resources include but are not limited to press secretaries, communications chiefs, and leaked documents that are released...
News and media in 1776
Thesis - 2 pages - Social, moral & civic education
Robert Darnton, in the introduction to his presidential address to the American Historical Association of 1999, speaks of the role of the media and communication systems in the « Old Regime » of France, circa 1750. He argues that the way in which people tend to view the modern era...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...
Communication skill assessment
Case study - 2 pages - Business strategy
Developing skills for effective communication will assist an individual in personal as well as professional affairs in that it allows individuals the opportunity to work together in a more efficient manner. This would bring value in terms of personal and professional relationships and...
Madagascar: A Country's Struggle for Public Discourse Through Media
Essay - 3 pages - Political science
In independent Madagascar, while citizens celebrate a free media system, their simultaneous struggle for media access puts them at great disadvantage. Formerly a French colony, Madagascar has only had its independence for several decades, little time to build an effective...
Integrated Marketing communications - published: 13/01/2009
Presentation - 25 pages - Services marketing
Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right message, in the right way, to the...
The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship...
Communication Competence: The Core
Essay - 3 pages - Journalism
Communication competence is the concept or framework that defines communication as we know it. It covers the all of the bases of communication, from talking to a person individually, to specific cases where logistics and demographics come into play. In order to be able to...
The relevance of Below: The Line activities to current marketing communication practices
Thesis - 11 pages - Services marketing
The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and intensity...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
Analysis of communication campaigns of Dolce and Gabbana
Case study - 4 pages - Services marketing
By definition, ‘promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing strategy...
Defining the other and its representation in media and stereotyping
Case study - 3 pages - Educational studies
The Other. The two words alone sound like some sort of 1980s cult classic horror-thriller film. However, let us not get too caught up with it, or go off on a wild tangent for that matter. The Other is a somewhat vague/under-explained theory laced throughout the last chapter of John Durham...
How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...
Globalisation and the mass media
Essay - 5 pages - Computer science
The Internet is above all, a decentralised system of interactive communication. And Internet-enthusiasts have seen it as a way to introduce more communication between different communities around the world, as well as an outstanding mean to re-invent and develop democracy. For the...
How did the media, political and academic discourses portray young people in Britain, and what were the effects of these representations?
Case study - 3 pages - Educational studies
A discourse is a communication process which has the power to define a certain subject matter or topic and consequently directs the perception of people regarding that same subject matter or topic. It is a systematic and communicative method of forming knowledge and forwarding this...
The American system of political communication
Essay - 3 pages - Management
The American system of political communication encompasses a broad range of mediums like the radio, newspapers, news magazines, network and cable television, and an increasing amount of independent Internet sources through the use of "blogs". The Politics of Illusion, network news...
Politeness as Human Value
Essay - 3 pages - Sociology & social sciences
The essence of social institutions, politeness, is a key factor in communication. Historically, it has been seen as a symbol of hierarchy and strength. For example, those with a high social status are apt to be more polite than those with a lower status. Nevertheless, the so-called power...
Apprenticeship in Customer Service Support (CSS)
Diploma Thesis - 10 pages - Foreign markets
CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The missions of the CSS...
