The Commission white paper on a European communication policy, an analysis of the conceptual and political issues at stake
Thesis - 5 pages - European union
While it symbolized the failure of national politicians, the rejection of the Constitutional Treaty by the French and Dutch citizens in the referendum of Spring 2005 left the European establishment under the shock: it was evident that both the continuous strengthening of the European Parliament's...
The impact of telehealth policy on Doctor of Nursing Practice
Essay - 3 pages - Medical care & personal assistance
Telehealth, or telemedicine, involves using communication technologies to provide care at a distance (Holtz, 2022). Telehealth has rapidly emerged as an essential tool in healthcare delivery, combining advances in computer science, communications, medical technologies, and...
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Leadership
Course material - 9 pages - Management
In the introductory session of the Leadership course, we delved into the fundamental concept of leadership. We explored leadership as the ability to inspire and influence others towards a common goal, emphasizing traits such as vision, integrity, empathy, and effective communication....
Lack of computers and Internet on performance levels of Caribbean justice system
Dissertation - 19 pages - Law's history and philosophy
In the last twenty-one years, the Internet and computers have become an increasingly important aspect of everyday lives. It especially plays an integral role in the judicial workplace. It improves communication and allows work to be done quickly and efficiently, which will benefit the...
Development of Complex Sales: Which Strategy Should Airport Systems Integrators Follow to Develop Their Sales in Saudi Arabia?
Thesis - 79 pages - Business strategy
This subject comes from Automatique & Industrie Company, which is airport sytems integrator for ground, terminal and control tours. The airport market involves exportation of activities for systems integrators companies. The MENA region is full of potential markets. Overall, Saudi Arabia Kingdom,...
Mix Marketing - Google
Case study - 2 pages - ICT marketing
You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We will therefore...
Review of "Thinking communication" by Dominique Wolton
Book review - 10 pages - Management
Communication is one of the strongest symbols of the twentieth century. Its ideal is to bring people, cultures and values at the heart of the European democratic model. Moreover, the success of communication is such that many people combine media and new technologies. But are they...
The communication of Renault Trucks
Case study - 8 pages - Management
In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...
Perpetual Peace: A Philosophical Sketch - Emmanuel Kant (1795) - Measures to ensure the cessation of hostilities between states
Text commentary - 3 pages - Politic philosophy
Kant is optimistic and believes that perpetual peace between nations is possible and will be attained in the future. He sees peace as a gradual process. Therefore, he describes a peace program constructed in 2 parts : 6 preliminary articles listing the steps that should be taken immediately by...
General policy of the Dior group
Thesis - 8 pages - Business strategy
To achieve its growth target, the Dior Group implemented several strategies both internally and externally for each of its strategic business areas: Dior couture, fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry. Internally, the group plays on Dior's...
Human Resources Management and Corporate Image - Hy Dairies Ltd
Case study - 2 pages - Human resources
Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice-president of marketing at Hy Dairies Ltd., a large Canadian milk products manufacturer, was pleased to see that the marketing campaign to improve sagging sales of Hy's gourmet ice cream brand was working....
SWOT Analysis - McDonald's
Case study - 5 pages - Brand management
The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...
Media policy in Europe
Case study - 6 pages - Educational studies
Multiplicity, as well as, pluralism is the background main beliefs that cause most of the wiles in the European communication also media strategy. Accordingly, the affirmative significance related to these concepts may be subjugated in the wiles for diversified, as well as, continuous...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
KFC's Market Position and External Factors
Case study - 6 pages - Catering marketing
KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...
The European neighborhood policy
Thesis - 5 pages - European union
In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of the major players in the...
Marketing Mix - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
The Body Shop brand is known across the globe. Even if you are not a fan of beauty and skincare products, this brand is well known to you. Founded in 1976 by founder Anita Roddick, The Body Shop is part of an organic cosmetics chain. In retracing the steps in the life of this Briton, one point...
Freedom of speech
Tutorials/exercises - 4 pages - Public liberties
This document contains 41 short-answer questions on freedom of speech.
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design,...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and...
Can social media fulfill the functions of the 4th estate, and thus be considered as a part of the renewal of the press?
Essay - 3 pages - Medias
The press was referred to as the "4th Estates" for the 1st time by Edmund Burke (1729 - 1797), a British politician who declared that : "There are three Estates in Parliament, but in the Reporter's Gallery yonder, there sat a Fourth Estate more important far than they all" Burke calls the...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
The European Union's Policy in African, Caribbean and Pacific Countries: Towards an Effective Democratisation?
Essay - 7 pages - European union
“Since 1992, the European Community has included in all its agreements with third countries a clause defining respect for human rights and democracy as ‘essential elements' in the EU's relationship. This clause is unique in bilateral agreements. This approach has been further...
Artificial Intelligence: a tool for financial institutions in the fight against money laundering and financial crime
Thesis - 16 pages - Business strategy
This document contains a presentation that was used during a thesis defense. It tackles how artificial intelligence can be a tool for financial institutions in the fight against money laundering and financial crime.
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
SWOT Analysis - Qatar Airways
Case study - 4 pages - Tourism marketing
Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...
Essay: the coronavirus crisis, a result of political mistakes across the world?
Essay - 4 pages - Political science
Mistakes often take place when critical policy-making institutions and politicians take wrong decisions - for instance through under-reaction or overreaction to critical issues, as a result of preoccupation with symbolic and ideological concerns - or as a result of the adoption of wrong...
BlaBlaCar's Service Management
Dissertation - 8 pages - Management
As information becomes more available and communication easier, C2C service emerges as a more and more integral part of our society. The companies behind the service often only offer the service of connecting and helping with the transaction between the parties involved in the service that...
SWOT Analysis - Google
Case study - 5 pages - ICT marketing
Google is an American company created in 1998 and specialising in the high-tech industry, the means of communication, in particular with its Internet search engine 'Google', known worldwide and until now unassailable. Its head office has been located in California since its...
