Is the Common Agricultural Policy indispensable for the future of Europe ?
Essay - 22 pages - Political science
The CAP has long been a stumbling block among EU members. Last year, Jacques Chirac strongly opposed Tony Blair's proposal about the CAP. Indeed, France is the country which receives more agricultural subsidies while the United Kingdom does not get any concern in the agricultural policies. The...
Operation "Althea" in Bosnia and Herzegovine: the European security and Defence policy (ESDP) coming of age? - published: 29/09/2010
Essay - 14 pages - International relations
The European Union (EU) is a newcomer in the business of peace support operations. Of course, its members have long been involved in almost any sort of non-Article 5 (NATO/WEU) mission in the past, and they still are today. But they have usually done so under other flags than the EU one. Even if...
The European Union's Policy in African, Caribbean and Pacific Countries: Towards an Effective Democratisation? - publié le 13/01/2009
Essay - 7 pages - European union
“Since 1992, the European Community has included in all its agreements with third countries a clause defining respect for human rights and democracy as ‘essential elements' in the EU's relationship. This clause is unique in bilateral agreements. This approach has been further...
Outline of "de Gaulle's "vision of France's international role and discuss the ways in which his foreign policy sought to realise this vision.
Thesis - 7 pages - Political science
General de Gaulle is one of the most distinguished political figures of the twentieth century. Often known as “l'homme du 18 Juin”, Charles de Gaulle was a hero of the French Resistance during the Nazi invasion of France, and later became the President of ‘l'Hexagone'. This essay...
The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy
Essay - 7 pages - International relations
Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The...
The European Union's Policy in African, Caribbean and Pacific Countries: Towards an Effective Democratisation?
Essay - 7 pages - Political science
“Since 1992, the European Community has included in all its agreements with third countries a clause defining respect for human rights and democracy as ‘essential elements' in the EU's relationship. This clause is unique in bilateral agreements. This approach has been further...
Are sanctions effective in achieving foreign policy objectives?
Case study - 4 pages - Social, moral & civic education
The issue of sanctions is currently widely debated in international relations as the international community is discussing the Iranian nuclear program, trying to find an effective solution and considering imposing sanctions. Since post WWII sanctions have been widely used for multiple purposes...
Motives, methods, and morals: Towards an informed anti-cheating policy in massively online multiplayer games
Thesis - 10 pages - Computer science
World of Warcraft and other massively multiplayer online games have become immensely popular in the past few years. Their growing popularity, advanced player-driven economies, and often reinforced social and political tendencies have yielded an interesting if troublesome set of problems....
How can Unilever adapt its marketing policy to effectively counter price rise?
Thesis - 42 pages - Services marketing
My objective in pursuing a graduate course in a food company was to study the function of trade on a circuit outside home for a period of four months. Keen on studying a company policy different from those I has encountered during my previous experiences in the field of retail, my choice...
Starbucks management policy - published: 29/09/2010
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
Analysis of the marketing policy of the got2B range of Schwarzkopf
Thesis - 20 pages - Services marketing
Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07 billion Euros in...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Tourism marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
Problem solution: Global communications
Thesis - 10 pages - Business strategy
The ability of the people to coordinate their individual work effort toward a common goal is paramount for Global Communications. To settle issues in order to make the right decision all possible motives must be considered. The COMPANY must involve critical stakeholders in a strategy...
Starbucks management policy
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
Integrated Marketing Communication of Zara and Desigual - publié le 05/01/2011
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
The sector of Communication and Information Technologies (TIC)
Market study - 4 pages - Services marketing
The new economy has invited a new industry that is effervescent, and the industries of information and communications technology (ICT) include information technology, electronics and telecommunication. It also indicates a new way of understanding the economy as a whole. Indeed, the...
Zara and its price policy
Case study - 1 pages - Services marketing
Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that will be sold...
Brand and communication - Nike: The goddess of marketing
Case study - 32 pages - Sport marketing
History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS “Blue Ribbon Sports”. First polemic with the advertisement “you don't win silver - you lose gold” First partnership with football team Strategy of Nike Knight & Bowerman sold the shoes in...
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design,...
T-Mobile - marketing strategy and communication plan - publié le 29/09/2010
Case study - 16 pages - Services marketing
Networking market is a huge market in UK. We talk about 74 million mobile connections that permitted to make 99 billion outbound calls in 2007. And the market grows by an interesting proportion, as shows the 91% rise of the number of minutes between 2002 and 2007…but these features imply a...
T-Mobile - marketing strategy and communication plan
Case study - 16 pages - Services marketing
Networking market is a huge market in UK. We talk about 74 million mobile connections that permitted to make 99 billion outbound calls in 2007. And the market grows by an interesting proportion, as shows the 91% rise of the number of minutes between 2002 and 2007…but these features imply a...
Media Influence on Policy Making in Democraties
Essay - 8 pages - Medias
In Western democracies, the first media is the television, even though the Internet is fast growing fast in importance. Three actors play a great role in the media sphere: the journalists, the lawmakers and the audience. The job of thee Journalist is to collect information and convey it...
Brand and communication - Nike: The goddess of marketing - published: 16/05/2009
Presentation - 5 pages - Services marketing
History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS “Blue Ribbon Sports”. First polemic with the advertisement “you don't win silver - you lose gold” First partnership with football team Strategy of Nike Knight & Bowerman sold the shoes in...
OP100: A course in fundamentals of speech communication
Thesis - 6 pages - Educational studies
OP100 provides an introduction to the basic concepts, theories and principles of oral communication. You will explore the discovery and arrangement of ideas, discursive modes and styles, audience analysis, the use of evidence and reasoning to support claims, and consider some ethics of...
An essay on communication
Thesis - 2 pages - Social, moral & civic education
This 2004 conversation between American humorist P.J. O'Rourke and former Secretary of State Colin Powell (when he was still in the office), reveals how conversation is, as the book Bridges Not Walls puts it, “a process.” O'Rourke begins the conversation with the expectation that it is...
The role of the works council in the company's internal communications
Tutorials/exercises - 4 pages - Business strategy
The Works council was established in 1945 with the aim of involving the employees in the running of the company and establishing cooperation between employers and employees without undermining the authority of the entrepreneur, and thus increasing competiveness. The purpose of the works council...
Communication in a crisis: McDonald's campaign against the mad cow disease
Thesis - 6 pages - Business strategy
Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore...
