An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial...
Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness
Case study - 13 pages - Services marketing
It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...
Ben L. Kedia and Ananda Mukherji, Global managers: Developing a mindset from global competitiveness
Book review - 2 pages - Finance
Ben L. Kedia is a Director of the Wang Center for International Business Education and Ananda Mukherji is a Dirctor from ZoomInfo, the largest index of business people in the world (source: Wikipedia) . They emphasize in this article the huge importance of having skills other than technical...
Strategies for global competitiveness
Thesis - 6 pages - Business strategy
Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...
Why is China so competitive? Measuring and explaining China's competitiveness
Essay - 36 pages - Economy general
In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention that...
Sustainability Strategies for Consultancy Firm Growth
Presentation - 3 pages - Business strategy
"In my role as sustainability manager, I am eager to launch my ideas on how sustainability has the potential to be promoted and how it will benefit the consultancy firm's strategic management core business function. A sustainable approach is more than just a popular phrase; it is a serious...
Could some elements of the Rehn-Meidner model be introduced in Switzerland today? - Low Inflation
Essay - 1 pages - Economic politics
One of the key elements of the Rehn-Meidner model is the control of inflation. Indeed, the model advocates maintaining moderate inflation to avoid negative effects on the competitiveness of businesses. This can be achieved by adopting appropriate monetary and budgetary policies, among...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that...
Exercise: Senior Operations Manager, Rider Operations
Case study - 10 pages - Business strategy
The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Darden Strategic Issues and Challenges
Case study - 3 pages - Purchasing & supply chain
Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the restaurant's...
Michael Porter's Five Forces
Course material - 3 pages - Business strategy
Michael Porter's Five Forces model, which is a leading analytical approach for explaining an industry within a structured approach, is one of the most respected methodologies in businesses now. This model, which was first introduced in 1979, is regarded as an inescapable instrument for the...
Chilean Wine Industry
Case study - 11 pages - Business strategy
In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject...
How is globalisation today and how a firm should adapt to that?
Essay - 8 pages - Micro-economy, job-unemployment
The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...
Benchmark: Definition and Applications of Benchmarking
Practical guide - 4 pages - Marketing theories
Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...
Country Report - Indonesia
Case study - 20 pages - International economy
With a population of 273 million and a gross domestic product (GDP) 1 of approximately 1 050 billion, Indonesia is the fifteenth largest economy. Indonesia is currently relying on economic openness and free trade to catch up economically. It is aware that it has fallen behind its neighbors...
Strategic study of the Renault-Nissan alliance
Case study - 3 pages - Business strategy
In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
Catch shares lead to the destruction of small-scale fishermen but increase the fish stock
Essay - 2 pages - Management
Catch shares (CS) is a fishery management system that allocates a secure privilege to harvest a specific area or percentage of a fishery's total catch to individuals, communities, or associations (NOAA, 2017). CS become primordial because the global consumption of fish doubled in 50 years...
The Market
Course material - 6 pages - Marketing theories
This document is a marketing course on the market, especially on how to identify and delimit it.
Cultural Differencies in International Business Negotiation: the Need for an Assessment of Influencial Factors
Litterature review - 14 pages - Management
With social conflict being ubiquitous, conflict management is a major challenge for humanity. Recently, researchers have advanced several theories and research on constructive solutions for conflict management. Negotiation is then proposed as the most effective way to do this according to...
Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...
Competitivity policy
Presentation - 5 pages - Economy general
Small companies make a large share of the surveyed sample in all regional groups, with some changes. Sub-Saharan Africa has the largest share of SME (Small-Middle Enterprises) at a little over 40% of the surveyed sample. The distribution of firm sizes is an important indicator of how resilient...
Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris
Thesis - 13 pages - Startup, entrepreneurship
BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
