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Theme : Competitiveness

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22 oct. 2024

Darden Strategic Issues and Challenges

Case study - 3 pages - Purchasing & supply chain

Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the restaurant's...

24 févr. 2021
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How is globalisation today and how a firm should adapt to that?

Essay - 8 pages - Micro-economy, job-unemployment

The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...

23 oct. 2024

Michael Porter's Five Forces

Course material - 3 pages - Business strategy

Michael Porter's Five Forces model, which is a leading analytical approach for explaining an industry within a structured approach, is one of the most respected methodologies in businesses now. This model, which was first introduced in 1979, is regarded as an inescapable instrument for the...

07 juil. 2022

International Marketing Analysis - Louis Vuitton

Case study - 13 pages - Luxury marketing

In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...

19 nov. 2021

Strategic study of the Renault-Nissan alliance

Case study - 3 pages - Business strategy

In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...

04 avril 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...

01 janv. 2024

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT and TOWS...

19 déc. 2022

Catch shares lead to the destruction of small-scale fishermen but increase the fish stock

Essay - 2 pages - Management

Catch shares (CS) is a fishery management system that allocates a secure privilege to harvest a specific area or percentage of a fishery's total catch to individuals, communities, or associations (NOAA, 2017). CS become primordial because the global consumption of fish doubled in 50 years...

19 août 2024

Report on Market Assessment Survey for Primark

Case study - 2 pages - Fashion and ready to wear marketing

The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...

30 août 2022

The organic products market in the US

Case study - 9 pages - Distribution marketing

The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...

14 nov. 2023

The Market

Course material - 6 pages - Marketing theories

This document is a marketing course on the market, especially on how to identify and delimit it.

03 nov. 2015
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The launch of a new concept on the market - A revolutionnary war game

Market study - 28 pages - Brand management

This case provides a lot of different tools to understand the implementation of a new product or concept on the market. This case deals a lot with a marketing part, which shows to what extent the launch of a new concept is important. In another part, you will see the launch of a new concept of...

10 déc. 2023

Cultural Differencies in International Business Negotiation: the Need for an Assessment of Influencial Factors

Litterature review - 14 pages - Management

With social conflict being ubiquitous, conflict management is a major challenge for humanity. Recently, researchers have advanced several theories and research on constructive solutions for conflict management. Negotiation is then proposed as the most effective way to do this according to...

20 mars 2024

Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?

Internship report - 24 pages - International marketing

A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in one need very...

16 avril 2025

Walmart Inc. Report

Market study - 7 pages - Business strategy

This comprehensive report has been crafted to meticulously assess the viability of a significant investment, quantified at £500,000, into the equity of Walmart Inc. Walmart, a behemoth in the retail sector, presents a nuanced investment profile that demands careful analysis. The evaluation herein...

03 juil. 2023

Evaluating revenue optimization for a real estate enterprise using Airbnb in Paris

Thesis - 13 pages - Startup, entrepreneurship

BK Realty is an enterprise specialized in high quality property management, whose main field of interest is the operation, sale, renting, control and oversight of real estate. We act as brokers on behalf of our clients, attempting to find the easiest and most efficient solution for their needs....

22 sept. 2025

Presenteeism and its Impact on Employee Efficiency

Tutorials/exercises - 2 pages - Human resources

This document discusses presenteeism, its causes, and its consequences on employee efficiency, highlighting the distinction between presenteeism and absenteeism.

24 sept. 2025

Rights of Co-contractors in Public Procurement

Essay - 2 pages - Administrative law

This document examines the rights of co-contractors in administrative contracts, balancing their interests with the general interest and providing protective measures.

06 oct. 2025

Globalization and Unemployment in France

Essay - 4 pages - Economy general

Analysis of the impact of globalization on employment in France, including economic and social measures to mitigate its negative effects.

12 oct. 2025

HRM Practices for Employability Development

Dissertation - 30 pages - Human resources

This study examines how Human Resource Management practices influence employee employability, using VAR PADEL as a case study.

16 oct. 2025

France's Territorial Integration in the EU

Tutorials/exercises - 4 pages - World geography

This document discusses France's efforts to integrate its territories into the European Union and globalization, highlighting key policies and initiatives.

28 oct. 2025

Organisational Time Management

Essay - 1 pages - Management

This document discusses the importance of time management for organisations to remain competitive, highlighting the need to adapt to different temporal dimensions and anticipate future needs.

01 nov. 2025

Change Management Strategies for Enhancing Employee Engagement and Loyalty During Digital Transformation

Dissertation - 3 pages - Human resources

"Unlock the secret to successful organizational transformation with our expert change management solutions. Discover how to maintain employee engagement and ensure collaborator loyalty during digitalization projects. Learn effective strategies to manage resistance to change and promote adaptive...

22 déc. 2025

Parent/Subsidiary Regime: Tax Neutrality and Abuse Prevention

Essay - 3 pages - Business law

The parent/subsidiary regime is a fiscal device that aims to avoid double taxation of dividends within groups of companies, promoting tax neutrality and fairness in the tax system.

08 janv. 2026

Adapted Innovation Strategies for Business

Essay - 2 pages - Business strategy

Discover how companies can adapt their structures and strategies to foster innovation, stay competitive, and meet evolving market expectations in a globalized economy.

12 avril 2026

Inclusive Education: Balancing Social Justice and Economic Objectives in Modern Societies

Summary - 2 pages - Educational studies

Discover how inclusive schools promote social justice and cohesion while navigating complex economic objectives. Learn about the dual role of inclusive education in fostering equity and preparing students for the labor market. Explore the challenges and contradictions of implementing inclusive...

07 mai 2026

ACOME HR Management and Value Creation

Tutorials/exercises - 5 pages - Startup, entrepreneurship

This document analyzes how ACOME's Human Resource Management contributes to the creation of company values through its participatory management style and HR policies.

12 mai 2026

Strategic Formation in Turbulent Markets: Lessons from Honda, Air France's Boost, and Intel's Evolution

Case study - 2 pages - Business strategy

"Discover how industry leaders like Air France, Honda, and Intel adapt their strategies to stay competitive in rapidly changing markets. Learn from their experiences with low-cost projects, innovative planning, and emergent strategies. Explore the tension between deliberate and emergent...

28 oct. 2025

How do French companies use trade agreements to export internationally?

Dissertation - 21 pages - International economy

Since 1950, trade has exploded. On trend, trade is growing much faster than GDP. An ever-increasing share of the world's production is therefore destined for international trade. In general, the growth rate of international trade flows in goods and services is higher than the growth rate of...

16 oct. 2024

Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?

Case study - 29 pages - Business strategy

In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...