Management assistant internship - MATTON Chauffage Service
Internship report - 3 pages - Startup, entrepreneurship
MATTON Chauffage Service is a local company which is located at 3 avenue Albert Thomas in Albi. It is specialized in the maintenance of heating systems. There are 8 employees. Its equity is 10 000 € and its turnover is 487 084 €. It is led by Mr. MATTON Philippe.
The Digital Transformation of BNP Paribas
Case study - 15 pages - Bank marketing
This report will focus on a traditional French bank: BNP Paribas. Indeed, the objective will be to take a look at its evolution since its creation and how it has adapted to the evolution of technology. Faced with a growing Fintech industry, it is interesting to understand how BNP Paribas is...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the...
Intel Strategic Analysis
Case study - 7 pages - Business strategy
Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a...
The Swatch group
Case study - 48 pages - Business strategy
Those who have worn or at least seen a Swatch watch will know that this mark is indeed an indisputable reference in the field of watches across the world. This world famous watch group was formed from the merger of two Swiss watchmakers, with 18 brands in its portfolio in total, each one more...
Analysis of the BP (British Petroleum)
Case study - 10 pages - Management
Over the years, organizations in the petroleum sector strategically prioritize customer winning approach in their product offering in response to the dynamic environment. However, attaining such goals for most organizations is curtailed by the competitive nature of other players offering better...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
Nikon's growth in the UK market
Market study - 10 pages - Business strategy
As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these markets....
Company Overview: Leroy Merlin DIY
Case study - 18 pages - Business strategy
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
Strategy and organization of the Ford group
Thesis - 14 pages - Business strategy
While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...
The Merger of Thomson and Reuters, the Two Major Information Sources
Case study - 9 pages - Management
Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two...
Adidas: the role of woman in the future of the sport: strategy marketing to target the new market of the women
Case study - 8 pages - Services marketing
Sport has become an important aspect in the lives of people. This is due to the changes and innovations that are increasing in this area. It has to meet the needs of consumers' of sporting brands through several different products on the market of sport. Today, Adidas is one of the biggest...
Analysis of commercial unit of the Burton group and recommendations
Essay - 9 pages - Services marketing
The Burton Group was founded in 1900 by Sir Burton in Chesterfield. Today, it has a network branch of 134 stores. About 20% of these stores are located in malls. There are several types of stores: - 80 combination stores (average 275 sq. m) - 43 stores for women (average 175 sq. m) - 11 stores...
Analysis of Dell Inc.
Case study - 3 pages - Business strategy
Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to...
JD Wetherspoon analysis
Case study - 11 pages - Business strategy
Per Wetherspoon's 2017 financial statements , the company generated annual revenues at 1,660 Million pounds, up 4.1% in annual growth. Operating profit stands at 109 Million in 2017, which represents a 17% annual growth compared against 2016. Wetherspoon PLS shares have also fared well during...
Zara and its price policy
Case study - 1 pages - Services marketing
Zara once again draws from its strategic choices by some commercial advantage over its competitors. The "price mix" of Zara is therefore consistently throughout the first ambition of the firm which is, to democratize luxury apparel - and are inspired largely - to create models that will be...
Samsung as a Silicon Valley Company
Case study - 3 pages - ICT marketing
Samsung is facing a challenging period that can redefine the company's history. As a leader in the consumer electronics market, Samsung has enjoyed massive success for several decades. However, recent developments in the tech and electronics industry have been characterized by the emergence...
Cola War: Coke vs. Pepsi
Essay - 8 pages - Business strategy
Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised in...
Motorola USA: Carving a Niche and Surviving Adversities
Market study - 10 pages - Business strategy
The name "Motorola" has been synonymous with innovation for quite some time now. Motorola Solutions Inc., formerly known as Motorola Inc., founded in 1928, is headquartered in Schaumburg, Illinois, and provides products and services to educational segment, government, retail, health care,...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
Integrated marketing communications plan- Levi's Curve ID
Essay - 6 pages - Business strategy
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Ashford bus 642 week 2 assignment
Case study - 5 pages - Business strategy
Cooper and Schindler's (2011) definition of ethics states that “Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationship with others” (p. 32). Given that the new policy about possession of a competitor's information is still in...
SWOT Analysis - Veolia
Market study - 10 pages - Business strategy
The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the...
The company's strategic diagnostic tools - Toyota SWOT analysis
Course material - 3 pages - Marketing theories
In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will...
Marketing plan: Manix
Market study - 7 pages - Services marketing
Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns based on sponsorship) and innovation in order...
