SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Presentation - 135 pages - Services marketing
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Strategic decision making and its importance in the corporate world
Thesis - 9 pages - Management
According to Prasad (2001) every organization is involved in a complicated pattern of decisions from board of directors to specific decisions about the day to day processes. Some of these decisions have a long- term effect while others have only short- term effect. The emphasis of making these...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Morrisons Bandar - Strategic Management
Case study - 2 pages - Educational studies
First and foremost, the supermarket has ownership of 89% of the portfolio of its store. As a result, the takeover threat it is exposed to is less significant, and it has greater security when it comes to its investors. Another thing is that Morrison's property, equipment and plant assets value is...
Can Tesco expand and succeed in North America?
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry...
Report on wheels magazine
Case study - 5 pages - Philosophy
Bauer media Group Company in Australia publishes Wheels automotive magazine monthly. The magazine is widely read by Australia car enthusiast's (Bulmer 2008) .The main competitors for the magazine are Motor magazine and 4x4 magazine companies. Though both magazines are published by the same...
Apple Inc. : Case Study with recommendations
Case study - 4 pages - Business strategy
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...
Toyota: General analysis of management
Thesis - 22 pages - Management
Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota...
Strategy of the Michelin group
Thesis - 4 pages - Business strategy
Competition: HIGH Michelin is the world's leading tire manufacturer with 19.20% market shares in 2003. Its two main competitors are Bridgestone and Goodyear and each hold 19.10% and 17.40% market shares respectively in the same period. There are a multitude of other manufacturers...
Producing coconut oil for industrial purposes in Madagascar
Thesis - 27 pages - Business strategy
As the Malagasy economy does not hold forth great prospects for the industrial utilization of coconut oil, we propose to create a company called "Enterprise for the Industrial Exploitation of Coconut Oil" to improve it. The objective of the project: - Ensure the development of the market...
The Marketing strategy behind Coca- Cola's Success
Thesis - 17 pages - Services marketing
In 1886, in Atlanta, Dr. John Pemberton, a pharmacist by profession, was experimenting with coca leaves and kola nuts in his lab to discover an effective remedy against fatigue. He came up with a great tasting beverage that would quickly conquer not just the local client base but an...
Applying "The New JIT (Just in time)" in Toyota
Thesis - 7 pages - Business strategy
During the second half of the 20th century, Japanese car companies, especially Toyota, set down standards in defining the best production principles. In particular, they have carried out a quality management approach of the production through the implementation of the Just In Time (JIT) strategy....
Ikea strategies in the marketplace
Thesis - 3 pages - Business strategy
IKEA was founded in the late 1940s by Ingvar Kamprad, an entrepreneur from Sweden, who hit upon the idea to offer home furnishing products of good function and design at much lower prices than competitors by using simple cost-cutting solutions that did not affect the quality of products....
The war between Honda and Yamaha
Thesis - 3 pages - Economy general
In the 1960s, the Japanese market could have been defined as fragmented, where sources of competitive advantages were numerous but was easily imitable. Barriers to the entry are low and market positions are unstable. Indeed within 5 years, Yamaha managed to dethrone Honda Tohatsu. With the high...
The launching of the iTunes Music Store
Thesis - 7 pages - Business strategy
The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Five forces of the model to support AREVA (2010)
Thesis - 6 pages - Management
In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...
Twingo by Renault, in Japan: A case study
Thesis - 8 pages - Business strategy
Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors,...
The tourism sector in Morocco
Case study - 8 pages - Business strategy
Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...
A monograph of the Ryanair business
Case study - 5 pages - Business strategy
Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
The Game Theory
Thesis - 16 pages - Management
There are a number of limited companies in the market. These companies must adopt a strategic behavior, as each decision made by one company creates an impact on the other companies. There are various theories that talk about making and managing strategies. The game theory is one such theory...
Strategic study of Decathlon
Case study - 36 pages - Business strategy
For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...
Nike: between differentiation and diversification
Case study - 15 pages - Management
In the modes of development of "to the comma", one notes two great phases: - A phase of strong internal growth of 1972 to 2003. In 2003, the internal organization of Nike seems to be optimal. The leaders then decided to start a phase of external growth per horizontal integration of...
Strategic analysis of L'Oreal (2008)
Case study - 8 pages - Business strategy
The L'Oreal group, which was established in 1907, is a world leader in the cosmetics market. Representative of a century of expertise, the group is present in all continents with subsidiaries in 58 countries and product sales in 130 countries. It also included 19 global brands and 15,800...
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Analysis of corporate strategy of Google
Case study - 9 pages - Business strategy
The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will therefore...
