The Impact of Digital Banking on the Financial Management Habits of Students: Assessing the Role of Integrated Budgeting and Tracking Tools
Dissertation - 40 pages - Bank marketing
The digital banking market is so fast paced and dynamic; its development affected the very process of using personal accounts. It became clear how many possibilities the students could get for themselves and their families using the technologies mentioned above; not to purchase things online but...
Task-technology fit and adoption behaviors of mobile business systems
Essay - 8 pages - Computer science
In this paper, a combined task-technology fit (TTF) and UTAUT model is proposed to explore the adoption of mobile technologies in the real estate and insurance industry. The research results indicate: (1) five constructs: data quality, authorization, timeliness, reliability, and relationship with...
Guinness Market Analysis and Size Estimation in North America 2024
Market study - 4 pages - International marketing
Unlock the potential of the North American beer market with our in-depth analysis of Guinness, a renowned Irish brewery now part of Diageo, a global leader in beverages. With 48% of Americans prioritizing Guinness, the brand demonstrates significant market appeal. Our market study reveals key...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour - published: 13/06/2006
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
Comminution behavior of porous and nonporous minerals
Case study - 30 pages - Educational studies
Grinding operation represents an important cost factor in mineral processing plant. At least 50 to 70 of the total energy is consumed in the process of grinding and 97 of energy input for grinding is consumed wastefully, as heat and sound, while a minuscule 1 of the input is consumed in creating...
Food Distribution Market Trends
Business plan - 61 pages - Management
Analysis of the food distribution market in France, focusing on large food retailers, sales structures, and consumer behavior.
Exploring the dematerialization of the body: Gender roles in cyberspace - Imagination as resistance or global extensions of consumer capitalism
Dissertation - 6 pages - Social, moral & civic education
This is a research paper which will investigate the relationship between architectural space, i.e. the home, the work place, the gendered body, in relation to the cyber-body as utopian space or new mechanism of containment and surveillance and re-inscribing of the dominant capitalist ideology....
Working with Reluctant Clients
Presentation - 2 pages - Sociology & social sciences
I have mixed feelings about working with clients not interested in interacting with me as a future social worker. On the one hand, I am sympathetic and understanding. I understand that many clients who exhibit reticent behaviors are dealing with complex issues, trauma, or other challenges...
A study on mutual funds and investors behavior
Tutorials/exercises - 33 pages - Finance
Mutual fund is a pool of money collected from investors and is invested according to certain investment options. A mutual fund is a trust that pools the saving of a no. of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is,...
Is green marketing a real commitment to the environment or just a trend?
Thesis - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand...
I shop therefore I consign - A study of the global online fashion resale market
Market study - 5 pages - Fashion and ready to wear marketing
The global online resale market for fashion and accessories has grown 21 times faster than apparel retail over the past three years. On the other hand, luxury sector pioneer websites, such as TheRealReal, have, through a sustainability-oriented narrative, managed to transform resale shopping into...
Microeconomic Analysis Principles
Course material - 5 pages - Economy general
This document summarizes key principles of microeconomic analysis, including marginal reasoning, consumer and producer behavior, and the concept of limited rationality.
Victoria secret on Facebook
Case study - 7 pages - Clients and users behaviour
This report examines the concept of social media marketing using Facebook. Victoria's Secret Pink approach to Facebook marketing is thoroughly analyzed in relation to the relevant buyer behavior theories. It also highlights the strengths and weaknesses of Victoria's Secret Pink...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
Monopoly Profit Maximization
Tutorials/exercises - 3 pages - Micro-economy, job-unemployment
This document analyzes the behavior of a monopoly in two different markets, calculating total demand and determining the price that maximizes profit.
Sensory Marketing in Large Retail Spaces
Thesis - 18 pages - Sensorial marketing
This document examines the role of sensory marketing in influencing consumer purchasing behavior in large retail spaces, highlighting the importance of multi-sensory approaches and product material characteristics.
Territorial marketing - Origin fatigue: can too much information about the origin of a product become a deterrent to this product quality?
Essay - 6 pages - Marketing theories
Brands are developing their strategy more and more about the regions of origin of their products because they saw that it was a relevant marketing criterion. Especially about food products, their origins have a great impact on the degree of consumption of customers; they worry about what they...
SWOT Analysis - Coca-Cola - published: 08/09/2024
Case study - 3 pages - Catering marketing
The Coca-Cola Company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth : "Coca-Cola" (also called "Coke"). The Coca-Cola Company owns a...
Behavioral finance: the global financial crisis in the late 2000s
Case study - 4 pages - Finance
The global financial crisis in the late 2000s began from the United States. The crisis sprung from the supply side with the mortgage lending market after the Federal Home Loan Mortgage Corporation reached a decision that it would stop buying high-risk mortgages. Consequently, the New Century...
Sustainable Fashion Consumption Study
Dissertation - 15 pages - Green marketing
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
"Building Strong Brand Communities: Strategies for Customer Engagement and Loyalty"
Tutorials/exercises - 5 pages - Clients and users behaviour
Unlock the Power of Brand Communities: Boost Customer Loyalty and Drive Growth. Discover how industry leaders like Nike and Nutella foster deep emotional connections with their audience through community creation, participation encouragement, and memorable experiences. Learn how to create a...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
L'Oréal's TikTok Digital Strategy for Young Women
Thesis - 2 pages - Digital & e-marketing
This document examines L'Oréal's digital communication strategy on TikTok targeting young female consumers, analyzing the brand's approach to engaging with this demographic.
Coca cola virtual world
Case study - 7 pages - Clients and users behaviour
Coca Cola is a big company in the food and beverage industry, in order to immerse their market share into young generation; this firm has established Mycoke.com in 2002 and succeeded their business as the first company in the industry use virtual world as a new kind of media. In 2007, they expand...
The Evolution of Consumption and Identity
Thesis - 19 pages - Clients and users behaviour
This document explores the changing landscape of consumption, from ostentatious and collaborative consumption to responsible consumption, and its impact on individual identity and mental well-being.
Luxury Brand Evolution
Thesis - 33 pages - Luxury marketing
Explore the concept of luxury and its evolution, including the role of history, heritage, and sustainability in luxury branding.
Mystery Packages: Good Deals or Scams?
Market study - 8 pages - Distribution marketing
Discover the truth behind mystery packages, their legal status, and the opportunities and risks associated with buying them.
Youth Marketing Strategies in France
Market study - 2 pages - Marketing theories
Understand the importance of targeting young people in France with tailored marketing strategies, leveraging their unique consumption habits and digital presence.
The Market
Course material - 6 pages - Marketing theories
This document is a marketing course on the market, especially on how to identify and delimit it.
