Starbucks: Delivering customer service
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to...
Darden Strategic Issues and Challenges
Case study - 3 pages - Purchasing & supply chain
Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the restaurant's...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Driving Lean Transport and Logistics Operations at Chandra Transport Corporation
Case study - 2 pages - Logistics
Adopting lean practices in transport and logistics areas, particularly for companies like Chandra Transport Corporation (CTC) in India, has some inherent difficulties. Primarily, the fundamental challenge of logistics, which is its complexity and unpredictability, being boosted by the vast...
Boxgreen's brand strategy and marketing analysis
Case study - 16 pages - Business strategy
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
Management of customer service
Case study - 3 pages - Management
A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to...
Company performance: different assessment approaches
Dissertation - 9 pages - Management
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
Customer Relationship Management and the call centers
Tutorials/exercises - 60 pages - Management
Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer...
Information technology benefits in e-supply chain coordination
Essay - 4 pages - Business strategy
Information technology (IT) has enhanced Improvement of the customers' services. Fast services to the customers get enhanced resulting to customers' satisfactions leading to more sales thus high profit. IT reduces the time cycle right from the acquisition of the...
Strategic Case Study: Amazon
Case study - 5 pages - Business strategy
Since its creation in 1995, Amazon has become an international brand. The company is actually one of the most recognized brands in the world and was the number one global online service in 2003. It was first a online seller of books then it progressively diversified to selling music, movies,...
Apple Inc's ethical philosophy - published: 25/07/2013
Case study - 4 pages - Business strategy
Values can be defined as the set of ideals that are of high value to an individual in which there is a form of investment either emotionally or in reputation. Ethics on the other hand are generally accepted practices or behavior that can be codified into a set of rules or integrated into a formal...
Quality Control in Michelin
Essay - 10 pages - Management
As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...
Six Sigma at Ford Motor Company
Essay - 12 pages - Business strategy
Today's organizations are facing difficulties in keeping up their operations within the changing climate characterized by dynamic environment. In view of that, most management now focuses on improving quality in their operations that will translate into customer satisfaction....
Quality Management at BNP Paribas Loire Valley
Case study - 8 pages - Management
BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...
EasyJet strategy
Case study - 10 pages - Business strategy
EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...
In basket test
Case study - 1 pages - Administrative law
There are four things that I as a store manager would immediately act upon. The first being “A customer complaint regarding product quality.” I believe that in order to maintain a store, the store needs to have a high customer satisfaction rate. One unhappy...
Management Principles
Case study - 7 pages - Business strategy
The guidelines for actions and decisions of managers are management principles. Over time, management professionals have derived these principles through in-depth analysis and observation of events that businesses face in actual practices. They constitute the underlying and essential factors that...
Conceptual framework of CRM in hotels
Thesis - 19 pages - Management
Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the service...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
Privately Owned Restaurants versus Large Chains
Case study - 10 pages - Educational studies
For most organizations operating in direct service line industries, they are faced with sustaining the excellent delivery of services while containing the mushrooming of variable costs attributed to everyday operations. Ordinarily, exceptional customer service is a critical component for...
SWOT Analysis - Matching Dell
Case study - 2 pages - Services marketing
Statement: The exceptional performance of Dell Computers in recent years, illustrates an innovative response to a fundamental competitive factor in the personal computer industry-the value of time. Dell's strategies of direct sales and build-to-order production have proven successful in...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...
Fuzzy QFD for optimizing the engineering characteristics of a casting product
Thesis - 8 pages - Computer science
A casting may be defined as a metal object obtained by allowing molten metal to solidify in a mould, the shape of the object being determined by the shape of the mould cavity. Defective castings, even at advanced foundries, account for 2 to 5% and sometimes from 10 to 25% of the number of...
Association logisticians: ASLOG
Case study - 3 pages - Services marketing
Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated...
Total Quality Management (TQM) Survey
Thesis - 5 pages - Management
Total quality management is establishing in all sectors of company to make sure the operation of quality product or materials to consumers are being met. The sectors are manufacturing, servicing, and nonprofit can affect the United States and worldwide. All measurement are implemented in every...
Transformational Leadership on Employee Turnover in Cargills Foodcity
Case study - 19 pages - Human resources
The Fast-Moving Consumer Goods (FMCG) industry faces a pivotal challenge in employee turnover as it impacts elevated recruitment expenses, inferior operational capability, and diminished customer satisfaction. The influence of transformational leadership on employee turnover at...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
