Marketing in healthcare organization?
Case study - 13 pages - International marketing
The research question of this seminar paper deals with marketing strategy and healthcare sector. To pursue their activity and improve the patient experience, should private and public healthcare organizations integrate marketing in their strategy? Studying marketing, which is...
Is green marketing a real commitment to the environment or just a trend?
Thesis - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...
Marketing Issues in Humanitarian Non-Governmental Organizations
Thesis - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using...
The Use of Animal Imagery in Marketing Strategy
Dissertation - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Identity in the Digital Age
Essay - 3 pages - Sociology & social sciences
The interplay among identity, privacy, and authenticity has grown progressively more intricate in the current digital environment. Users can generate and exhibit different facets of their personas on social media platforms, complicating the distinction between their offline and online...
Integrated Marketing Communication
Case study - 6 pages - Journalism
Integrated marketing communication is a term that implies the application of constant brand messaging across a variety of marketing channels. The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing...
A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due...
Marketing of Arts and Cultural Industries
Market study - 18 pages - Marketing theories
This document provides insights into the challenges and specific issues faced by marketers in the arts and cultural industries. It offers an analysis of various cultural markets and explains how to leverage the unique characteristics of cultural markets to deliver value to both consumers and...
How did Emmanuel Macron's use of marketing strategies evolve between his 2017 and 2022 presidential campaigns?
Essay - 3 pages - Political science
Since the advent of François Mitterrand in 1981, French politics has undergone a profound transformation, marked by the irruption of commercial marketing techniques into the electoral sphere. This upheaval, initiated by the advertising slogan "Le Changement est là," has continued to...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link...
HR marketing: what strategy to attract and retain employees?
Thesis - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
Marketing Case Study - Samsung
Case study - 12 pages - ICT marketing
Samsung is a global behemoth, operating in an industry that impacts consumers on a daily basis. Samsung's mission is to inspire the world with innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future. Its vision...
Mix Marketing - Google
Case study - 2 pages - ICT marketing
You can do a Google marketing mix to get a better idea of the business and all of the strategies it implements. We will do this marketing mix, both from an international point of view but also from the prism of the French market, as it is the one with which we are most familiar. We...
Sequoia - E-marketing Plan
Case study - 22 pages - Services marketing
Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development...
Marketing Case Study - Nokia
Case study - 15 pages - ICT marketing
Nokia is one of the significant pioneers in the telecommunications industry. Since its beginning in 1865 as a single paper mill operation, Nokia has established itself as a force of change in the telecommunications, cable, consumer electronics, and computer industries. It began making...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Tourism marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...
Green Marketing: Opportunities and Limitations of Targeting the Green Segment - Case study of IBM
Tutorials/exercises - 59 pages - Tourism marketing
Abstract Purpose - Intend to improve the knowledge base concerning the growing green market population. Objectives - Assess the potentiality of targeting the green consumers in France and in India, by understanding their behaviors and expectations. We also tried to analyze the attitudes of...
Marketing Mix - Facebook - publié le 20/05/2021
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly. Sixteen...
Youth Marketing Strategies in France
Market study - 2 pages - Marketing theories
Understand the importance of targeting young people in France with tailored marketing strategies, leveraging their unique consumption habits and digital presence.
Marketing Mix - Ford - publié le 30/06/2021
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
Playmobil Marketing Analysis
Case study - 11 pages - Brand management
Analysis of Playmobil's marketing strategy, highlighting its strengths in quality, digital adaptation, and brand identity.
Digital Communication Strategy for Brands
Thesis - 7 pages - Digital & e-marketing
Understand the importance of digital communication in a brand's strategy, including the role of influencers and effective content creation.
Marketing Mix - H&M - publié le 02/05/2021
Case study - 4 pages - Fashion and ready to wear marketing
Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and...
Temu Marketing Mix Strategy
Case study - 4 pages - Distribution marketing
Discover Temu's marketing strategy, focusing on low prices, optimized logistics, and personalized customer experience, despite quality concerns and regulatory issues.
