SMART Objectives for Marketing and Communication at Hopium
Case study - 9 pages - Digital & e-marketing
Hopium, a French manufacturer of hydrogen-powered vehicles, outlines SMART objectives for its Marketing and Communication team, focusing on remote work integration, social media communication, and team collaboration.
Integrated Marketing Communication in tourism in Australia
Essay - 6 pages - International marketing
Today, Australia is ranked 42nd in term of global tourism with 5.9 million of arrivals . However, it ranks eighth overall for average spend per visitors which indicates Australia's goods and services are positioning as premium tourism offerings. Around 70% of visitors come to Australia for...
How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?
Essay - 3 pages - Human resources
In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human Resources...
Marketing brand review in France: Heineken
Study guide - 3 pages - Brand management
The red star on the logo, used since the foundation of the company, is the emblem of the brand. Its exact origins are still a mystery, but some explanations have been put forward. According to some people, it was the symbol of medieval European Brewers which whom attributed mystical powers...
Promoting Netflix's New Series in Europe: Influencer Marketing Strategy & Campaign Guide
Tutorials/exercises - 2 pages - Digital & e-marketing
Boost your Netflix series' visibility with our exclusive influencer campaign across Europe. We respond to the June 2021 data breach with enhanced security measures and a fresh promotional strategy. Engage young adults (15-35 years) through Instagram collaborations, contests, and live Q&A...
Is there a place for sustainable marketing in the beauty world?
Thesis - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Marketing Mix - Samsung - publié le 14/09/2021
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
Marketing Mix - The Body Shop - publié le 14/06/2021
Case study - 5 pages - Fashion and ready to wear marketing
The Body Shop brand is known across the globe. Even if you are not a fan of beauty and skincare products, this brand is well known to you. Founded in 1976 by founder Anita Roddick, The Body Shop is part of an organic cosmetics chain. In retracing the steps in the life of this Briton, one point...
Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
Marketing Mix - Fedex - publié le 30/06/2021
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Marketing Mix - Adidas - publié le 02/09/2021
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
The Threat of Identity Theft in Direct Marketing - published: 06/07/2010
Essay - 5 pages - Clients and users behaviour
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions,...
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions,...
New consumers and new technologies : How to manage them through marketing inside malls ?
Dissertation - 22 pages - Marketing theories
This thesis discusses the following questions : Who are the new consumer born with the digital area and how can you analyze them with new technologies? What are the new marketing tools for shopping centers to make them come, stay and buy ?
The Threat of Identity Theft in Direct Marketing - publié le 31/05/2010
Essay - 4 pages - Clients and users behaviour
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Brand management
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a...
Marketing communication plan: United Colors of Benetton - published: 13/04/2012
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
Building digital brands
Dissertation - 40 pages - Services marketing
Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new...
The threat of identity theft in direct marketing
Essay - 4 pages - Services marketing
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also...
Marketing controversies: Music industry
Case study - 25 pages - Marketing theories
In order to apply marketing analysis tools in a different way, we decided to choose the Music Industry. It is one very different market regarding classic FMCG goods market, but in some ways, it is also not so far. We tried here to capture the essence of this market by differentiating...
Integrated marketing communications plan: Outline of the new Samsung Dualview ST550 Camera
Case study - 24 pages - ICT marketing
For my IMC Plan I decided to focus on a new product, the new dual view digital camera of Samsun, the ST550. I will present some figures on the French market of digital cameras. According to Mr. Marc Héraud, secretary-general of the trade union dedicated to the companies of picture,...
Marketing strategy of EMI group
Case study - 5 pages - Brand management
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as...
Marketing strategy of EMI group - published: 13/01/2009
Market study - 5 pages - Services marketing
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a...
The birth of the Digital divide
Essay - 3 pages - Computer science
Information technology and communication (ICT) is the subject of a more than abundant literature, and prompted the greatest hopes and greatest fears, and awakened the dreams of democratic ideals and fear of social control. In the late 1970s, we saw a real boom of IT in developed countries. The...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves...
Commercial and marketing success of ' Canal + ' .
Case study - 12 pages - Medias&communication marketing
Throughout this paper, I will try to describe how canal +, a television channel became a cult. The choice of this TV channel was immediate because of the attention I pay to it. It also appears to be particularly interesting on account of the story of the company, but is especially attractive...
