Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
Marketing Mix - Fedex - publié le 30/06/2021
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Marketing Mix - Adidas - publié le 02/09/2021
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
The Threat of Identity Theft in Direct Marketing - published: 06/07/2010
Essay - 5 pages - Clients and users behaviour
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions,...
New consumers and new technologies : How to manage them through marketing inside malls ?
Thesis - 22 pages - Marketing theories
This thesis discusses the following questions : Who are the new consumer born with the digital area and how can you analyze them with new technologies? What are the new marketing tools for shopping centers to make them come, stay and buy ?
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions,...
The Threat of Identity Theft in Direct Marketing - publié le 31/05/2010
Essay - 4 pages - Clients and users behaviour
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also...
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Brand management
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a...
Building digital brands
Thesis - 40 pages - Services marketing
Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new...
The threat of identity theft in direct marketing
Essay - 4 pages - Services marketing
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also...
Marketing communication plan: United Colors of Benetton - published: 13/04/2012
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
Marketing controversies: Music industry
Case study - 25 pages - Marketing theories
In order to apply marketing analysis tools in a different way, we decided to choose the Music Industry. It is one very different market regarding classic FMCG goods market, but in some ways, it is also not so far. We tried here to capture the essence of this market by differentiating...
Integrated marketing communications plan: Outline of the new Samsung Dualview ST550 Camera
Case study - 24 pages - ICT marketing
For my IMC Plan I decided to focus on a new product, the new dual view digital camera of Samsun, the ST550. I will present some figures on the French market of digital cameras. According to Mr. Marc Héraud, secretary-general of the trade union dedicated to the companies of picture,...
Marketing strategy of EMI group
Case study - 5 pages - Brand management
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
Marketing strategy of EMI group - published: 13/01/2009
Market study - 5 pages - Services marketing
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a...
The birth of the Digital divide
Essay - 3 pages - Computer science
Information technology and communication (ICT) is the subject of a more than abundant literature, and prompted the greatest hopes and greatest fears, and awakened the dreams of democratic ideals and fear of social control. In the late 1970s, we saw a real boom of IT in developed countries. The...
Commercial and marketing success of ' Canal + ' .
Case study - 12 pages - Medias&communication marketing
Throughout this paper, I will try to describe how canal +, a television channel became a cult. The choice of this TV channel was immediate because of the attention I pay to it. It also appears to be particularly interesting on account of the story of the company, but is especially attractive...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves...
Apple and its marketing strategy
Case study - 11 pages - Services marketing
In a world surrounded by technology and computers and largely dominated by Microsoft & Apple representing 7% of the worldwide computer sales and 72% of worldwide MP3 players' sales. Since 1976, Apple had diversified its products and imposed its Brand as a symbol of innovation and quality. The...
Marketing strategy of the iTunes Music Store
Case study - 4 pages - Business strategy
The iTunes Store is an intuitive and user friendly solution for mobile phone users. It is characterized by its ease of installation, which is convenient even for non techies. The proposed offer by the iTunes Store is a large and diverse catalog of more than 8 million tracks in early 2009 and...
How to use rumours as a marketing tool? - publié le 12/01/2007
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Business strategy: Gnarly Digital
Thesis - 6 pages - Business strategy
In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more options...
Sensory marketing: Case study
Essay - 39 pages - Services marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as...
Experimental marketing: Building customer associations
Dissertation - 60 pages - Services marketing
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
How to build an Offline/Online Marketing Plan?
Dissertation - 40 pages - Tourism marketing
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
