International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
Exercise: Senior Operations Manager, Rider Operations
Case study - 10 pages - Business strategy
The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...
L'Oréal's Nano-Materials in Cosmetics: Environmental Impact
Case study - 3 pages - Corporate social responsibility
Analysis of L'Oréal's sustainability policy and the environmental impacts of nano-materials in cosmetics, including nano-silica and their effects on health and the environment.
Vernimmen (October 2022) - Letter no. 145 - How High Will Green and Sustainable Finance Go?
Presentation - 5 pages - Finance
The presentation focuses on green and sustainable finance, based on Vernimmen letter no. 145 which deals with the growth of sustainable instruments, the need for standards such as the EU taxonomy and current market challenges.
Patagonia's Corporate Policy
Case study - 5 pages - Corporate social responsibility
The increased scrutiny of contemporary corporations by financial and social spheres calls for a balance between profits and responsibility for the welfare of the community and the environment. In particular, Patagonia, which is one of the leaders among the companies in that field, could be called...
Climate Change Technologies Map
Worksheets - 1 pages - Journalism
Explore innovative climate change technologies and solutions through our comprehensive mental map, highlighting key strategies for a sustainable future.
Food Distribution Market Trends
Business plan - 61 pages - Management
Analysis of the food distribution market in France, focusing on large food retailers, sales structures, and consumer behavior.
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Healthy Practices Shape Wellbeing - FloraMind
Case study - 37 pages - Sociology & social sciences
After creating a mind map for ideas to improve wellbeing, I decided to solve the problem of children using screens too much by encouraging reading. According to an article by Common Sense Media (2022), children aged 8 to 12 spend an average of 4-6 hours a day on screens, with adolescents spending...
Low-Tech and Sustainable Marketing
Tutorials/exercises - 4 pages - Green marketing
This document explores the relationship between low-tech and sustainable marketing, highlighting their shared goals and differences in achieving environmental and social sustainability.
Preventing Bee Disappearance through International Cooperation and Legislation
Tutorials/exercises - 2 pages - Environment law
Explore solutions to prevent bee disappearance at international, European, national, and local levels through legislation, education, and sustainable practices.
Eiffel ZAC: A Neoliberal Urban Development Model Integrating Sustainability and Soft Mobility in France
Case study - 1 pages - Urban planning
Discover how the Eiffel ZAC's innovative economic and operational model is revolutionizing urban project development in France. This pioneering development seamlessly integrates public and private actors, embracing sustainable development objectives while promoting soft mobility and reducing...
The North Face: Brand extension, Ecoresponsible strategy, Store management - Missions
Sectorial analysis - 4 pages - Brand management
The North Face managers are wondering how they can capitalize on their mainstream success to become more ecologically compatible and make it easier to manage their stores.
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
Strategic Management and Business Simulation - CarbonX
Case study - 7 pages - Business strategy
CarbonX business simulation was designed so to evaluate strategic decision making in a highly competitive, innovative, sustainable and strapped about consumers driven field, such as the carbon fiber bicycle industry. Additionally, the industry CAGR will rise to 8.2% by 2030 on account of the...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Fashion and ready to wear marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
A sustainable luxury: When the luxury industry is becoming green - A report on the luxury industry market mix
Essay - 11 pages - Tourism marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the...
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the...
How is technology improving sustainability in fashion ?
Essay - 7 pages - Management
From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research....
Organic clothing: a change in behaviour - analysis of marketing campaigns - published: 29/09/2010
Case study - 4 pages - Services marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
Responsible concepts and start-ups, a new way to differentiate in the international market?
Case study - 35 pages - Business strategy
These last years, we discovered the development of many ecological concepts as sustainable development became respected and understood by people and so consumers. As the Ademe, (French Environment and Energy Management Agency) shows, from 2006 to 2008, 66% of French people feel concerned by...
Dove - Analysis of marketing plan - published: 29/09/2010
Market study - 15 pages - Services marketing
We will reveal later that we have decided to develop a green product to be innovative and in sync with Unilever. We need to clarify what is Dove's business. Dove is working on the market of women's personal care. Dove has a large range of products from soaps to shampoos. The key point of Dove's...
Case study: Green Kitchen
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource...
Case study: Green Kitchen - publié le 21/03/2012
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource...
Renault marketing plan - publié le 12/04/2013
Case study - 6 pages - Services marketing
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
Renault marketing plan
Case study - 6 pages - Startup, entrepreneurship
The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...
Preparation of biodiesel by Jatropha seeds
Thesis - 23 pages - Ecology & environment
Bio-diesel is an eco-friendly, alternative diesel fuel prepared from domestic renewable resources i.e. vegetable oils (edible or non- edible oil) and animal fats. These natural oils and fats are made up mainly of triglycerides. These triglycerides when rea w striking similarity to...
Business plan for EcoTech Solutions
Business plan - 4 pages - Business strategy
EcoTech's objective is to ensure an innovative, environmentally friendly technology that will address these ecological issues while at the same time helping attain economic progress. The firm's mission is to pioneer environmental conservation by leading the transition to a greener...
