Green Marketing Issues about Shell
Case study - 14 pages - Ecology & environment
Climate change has affected all businesses, and being able to adapt and innovate to change along with these changes are crucial for any business. For Shell to be able to adjust their attitudes and be able to give what consumers want is important. Green marketing can be used to persuade the...
Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?
Thesis - 24 pages - Tourism marketing
In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...
Case study : CSR policy and corporate governance, Casino group, annual report 2007 - publié le 29/09/2010
Case study - 10 pages - Management
Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...
Air France-KLM in the US and worldwide
Market study - 10 pages - Business strategy
1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de Transport...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...
How does the current Konica Minolta's customer value proposition answer to the market needs?
Case study - 20 pages - Management
Nowadays, all the companies are focusing on adding more value towards customers in order to make them loyal. We are interested in finding out how Konica Minolta brings value to their customers. We will approach it by analyzing the market including the competitors and customers. Therefore, it...
Pratt & Whitney Ethics and Social Responsibility
Case study - 14 pages - Educational studies
Corporate social responsibility, environmentalism and ethical principles provide a triple foundation of contemporary decision making concept for business and managing organization's activities. Considering that social awareness amongst the public and other interested stakeholders is increasing...
Kimpton Hotels & Restaurants
Case study - 5 pages - Tourism marketing
The hotel chain "Kimpton Hotel" was created in 1981 by William Bill Kimpton with the first hotel in San Francisco. That year he invented the concept of boutique hotel in order to provide an unique and exceptional customer experience. Each hotel reflects the energy and personality of each...
Advertising & Communications
Case study - 12 pages - Business strategy
“In 1950 Mr. Harry Wasylyk invented the familiar green plastic bag. This plastic bag was made of polyethylene. Garbage bags were first used and test in the commercial market, rather than home use-the first bag sold was to Winnipeg general hospital. Union Carbide Company in Lindsay, Who...
Aptitude report - Fleet development assistant - KIA MOTORS
Internship report - 11 pages - Automotive marketing
As an independent employee, I was tasked with the following assignments: to prospect clients on the field and on the phone, to perform follow-up calls, to implement prospection plans, to analyze and assess potential customer base, to devise and carry out loyalty-fostering actions, to anticipate...
The marketing strategies of organic fast food
Thesis - 14 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
The marketing strategies of organic fast food - publié le 11/05/2011
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
The Impact of Environmental Issues on Toyota's Strategy
Case study - 17 pages - Automotive marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Socially responsible investment
Case study - 10 pages - Educational studies
Banks have an influence on the global economy through their capacity of funding. Regarding the policy of the banks, they can ease or not the funding of sustainable development policies or projects. Apart from “greenwashing” strategies the initiatives taken to fund sustainable...
A research study on corporate social responsibility (CSR)
Tutorials/exercises - 40 pages - Management
The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate the...
Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...
The Impact of Environmental Issues on Toyota's Strategy - published: 29/09/2010
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Corporate Social Responsibility
Tutorials/exercises - 4 pages - Corporate social responsibility
Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Critical analysis of Toyota - publié le 25/01/2011
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
Marketing road map of WWF (World Wildlife Federation) for generating funds
Case study - 10 pages - Services marketing
This is an introduction to how the WWF can use one million USD to improve the financial health of the organization in addition to a road map and plan that puts across strategies that would enable the WWF to re-invent itself as an organization, re-position itself as a brand in addition to...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia Pacific region...
How is the cosmetic marketing depicted based on culture?
Dissertation - 94 pages - Luxury marketing
For ages, in depth analyses address the cultural issue worldwide. A key consideration for marketing managers is recognizing that cultures are based upon different assumptions about the way societies should do things. A set of criteria underlined over this paper maintains the controversy between...
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
International consumer behavior: India, a new line of toaster ovens
Case study - 17 pages - International marketing
The toaster oven is an appliance that constitutes a mix between a conventional kitchen oven and a toaster. It has the weight and the height of toaster and the cooking capacities of a traditional oven. Indeed, the toaster oven is smaller than a traditional one that we generally find in most of the...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Group Renault in the Russian Market - publié le 29/09/2010
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Green marketing: a true battle or a mean to meet an underlying strategic end?
Essay - 4 pages - Ecology & environment
Sustainable development is now on everybodys' lips and the movement to save the planet is starting to have quite an impact in the most developed countries. Barack Obama made it a key argument to win over the American voters during his run for presidency and now companies are also crying out...
