Strategic management of Disneyland in Shangaï
Case study - 20 pages - Business strategy
In 1976, the Cultural Revolution came to the end and finish with the death of Mao in 1977. Deng Xiaoping arrived to the power and started political and economical reforms “the socialism with Chinese characteristics). There will be three waves of reforms: - The first one from 1978 to 1984...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Dissertation - 30 pages - Digital & e-marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...
"Market Analysis and Strategic Guide for Disposable Urinals for Women in France"
Sectorial analysis - 11 pages - Brand management
Discover the growing market of disposable urinals for women in France, driven by increasing environmental awareness and innovative entrepreneurship. With a strong e-commerce sector, generating EUR160 billion in 2023, and a culture of innovation, filing 33,400 patents in 2022, France...
The control employed by companies
Essay - 3 pages - Management
Entrepreneurship is an important value in our modern world. Indeed, each company has a goal and this goal is to maximize the profit of the company and to develop the company. In order to limit the loss of the employees productivity, companies have to control the work force and develop a...
How to build an Offline/Online Marketing Plan?
Dissertation - 40 pages - Tourism marketing
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
Coca Cola ads since its creation (period 1938-1952) - publié le 09/05/2009
Thesis - 8 pages - Services marketing
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to...
To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life?
Essay - 11 pages - Economy general
Richard Branson is Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of the Virgin empire inspired a generation of...
The Knowledge Economy
Tutorials/exercises - 6 pages - Business strategy
Knowledge economy integrates effectively knowledge aiming to enhance organizational performance, competitiveness, and corporate social responsibility. Being a source of innovation and creativity, it attains organizational competence through the proficient and continual exchange of knowledge, it...
B2B bartering network in Brittany
Case study - 12 pages - Business strategy
Our business is called eBreizh.fr. We found this business because many companies are facing difficulties due to the current economic crisis and eBreizh is the best way to make business without cashflow. eBreizh is a website of B2B bartering in Brittany. We offer Breton companies a website to...
The role of uncertainty and risk in the decisions which international business firms make on the internationalisation process
Case study - 2 pages - Business strategy
Uncertainty is what drives the business environment. Without uncertainty, there would not be entrepreneurship nor need for firms to develop, explore and evolve. But, with uncertainty comes risk and companies try to maximize their profits while minimizing the underlying risk of their...
BeCozy pillow: Business plan
Business plan - 25 pages - Business strategy
We choose to found a new limited liability company with the elements of partnership and corporate structures. The founders are becoming the graduate of Hong Kong Polytechnic University. So we have variety of business skills, from Management, Marketing, Accounting, and Finance. Most of we follow...
Mompreneurship: Moroccan mompreneurs in the argan oil industry
Dissertation - 6 pages - Management
Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the...
Case study - Mergers & acquisitions
Case study - 7 pages - Management
David Kuchen is a serious young man which has a clear objective for his professional life. He is a 30 years old man who has chosen to leave a lucrative and regular Bay street job (advisory field) for getting an MBA from a top school and entering in the world of self entrepreneurship. With...
Are entrepreneurs born or made?
Essay - 2 pages - Startup, entrepreneurship
Entrepreneurs are seen as pillars of the market economy and their activities as creators of value and employment. Indeed, we live in an entrepreneurial economy model. In the first place, it is important to define the word 'entrepreneur': she/he is an individual who has the courage to...
Pernod Ricard
Worksheets - 2 pages - Business strategy
Pernod Ricard is the world's 2nd leader in wines and spirits with a turnover of 5.6 billion euros. The company was created in 1975, and the group has worldwide ambitions. In very few years, it experienced an incredible development founded on both organic growth and successive acquisitions....
Entrepreneur interview an analysis- Michel Et Augustin - publié le 23/05/2012
Case study - 15 pages - Human resources
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as “little round and good biscuits”, sweet and savory, fresh mixed fruit juices, drinkable yogurts...
Daregal business case
Case study - 7 pages - Business strategy
By utilizing a strategic analysis process, we can clearly determine the advantages and the threats prevalent in the environment of the company which will in turn influence its future development. Daregal, the renowned family entrepreneurship, has been existing with an age-old history and...
Coca Cola ads since its creation (period 1938-1952)
Case study - 13 pages - Business strategy
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be...
To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life? - publié le 23/01/2007
Essay - 11 pages - Economy general
Richard Branson holds the distinction of being Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire from it. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of the...
Entrepreneur interview an analysis- Michel Et Augustin
Case study - 15 pages - Human resources
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as “little round and good biscuits”, sweet and savory, fresh mixed fruit juices, drinkable yogurts...
Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business
Essay - 4 pages - Business strategy
Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the failed businesses, only 10% close involuntary...
Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business - published: 12/05/2009
Business plan - 4 pages - Business strategy
Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the failed businesses, only 10% close involuntary...
The entrepreneurial process
Case study - 4 pages - Management
Entrepreneurial success is often associated with being capable of spotting opportunities and being a risk taker. An entrepreneurial opportunity can be seen as a situation in which a person can create a new means to an end framework for recombining resources that the entrepreneur believes will...
The strategy of investment and development of the French companies in Poland
Dissertation - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...
Could training and education help people to become innovative and entrepreneurial?
Essay - 2 pages - Management
Can training and education help people to become innovative and entrepreneurial? The topic on which I have been instructed to expound, is "training and education could help people to become innovative and entrepreneurial". However, before agreeing with the sentence, I am going to discuss it in...
Critically assess the extent to which liberal intergovernmentalism provide a more fitting explanation of European integration than neofunctionalism
Essay - 9 pages - European union
Drawing an analogy with the diversity of the process of European integration, Robert Schuman expressed that, ‘‘when the cooperation is still at its embryonic stage, the theorization of that unique phenomenon involves a plurality of approaches developed over time and bringing together...
Creation of SMEs in Morocco
Thesis - 51 pages - Economy general
Unemployment has reached alarming levels and proportions in Morocco. Every year, more and more working people are being affected by this problem. The Moroccan labor force totals to about 10,347,000. Women constitute about 27.6% of the total work force. Of the 10,347,000, only about 8,977,000 are...
Critically assess the extent to which liberal intergovernmentalism provide a more fitting explanation of European integration than neofunctionalism - publié le 05/03/2009
Essay - 9 pages - European union
Drawing an analogy with the diversity of the process of European integration, Robert Schuman expressed that, ‘‘when the cooperation is still at its embryonic stage, the theorization of that unique phenomenon involves a plurality of approaches developed over time and bringing together...
Critically analyse gender roles and other factors surrounding family businesses
Essay - 8 pages - Management
Family firms have played and still play a significant role in European economy. Most small businesses are family owned (Boissevain and Grotenbreg, 1987), and the importance of this type of business has experienced a significant development during recent decades. As Sampson (1982) indicated, the...
